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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,247 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1576 - 1600 of 1,675 Reviews for Viral Marketing and How to Craft Contagious Content

By Soufiane O

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Feb 14, 2021

Week 1 and 2 were very informative. Thank you!

By Khushi B

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Sep 10, 2020

great course and very helpful. short and crisp

By Mehdi Z

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Feb 3, 2017

Very good Primer, but need to get more indepth

By Emmanuel C

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Nov 7, 2016

Excellent content, I wish it had more material

By Myra E

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Nov 13, 2017

Informative and taught in an engaging manner!

By Nnenna E

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May 14, 2020

this is great course, thank you coursera.

By Jake W

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Mar 23, 2016

this has been an interesting eye opener :)

By Mathias

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Jun 22, 2017

Nice course but maybe a bit too abstract.

By Samveda S

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Nov 15, 2017

I was expecting the quizzes to be harder

By Mat R

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Aug 19, 2017

I liked weeks 1-3, week 4 was "alright"

By Claudia B

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Nov 9, 2017

Great! Somewhat short but very concise

By Bernardo A

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Apr 10, 2016

Interesting, but could have more depth

By Kudz M

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Aug 25, 2023

Very informative and helpful course!!

By Rashmi S

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Aug 21, 2017

wonderful small and effective course

By Jay O

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Dec 21, 2016

Absolute good and value added course

By Vrushali M

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Jan 28, 2017

well structured, useful information

By Kunal N

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Jul 29, 2021

Informative and easy to understand

By Tirthankar M

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Jul 30, 2020

Good insights with simple examples

By Emily R

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Sep 14, 2017

Some really great ideas to apply.

By ISMAEL A P

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Jun 19, 2020

Great course!

very informational!

By Adeyinka A (

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May 27, 2020

Short and straight bro the point

By MAOLYS

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Jun 24, 2022

SUPER ME ENCANTO BUEN MATERIAL.

By Mario V

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Jun 30, 2017

Pretty useful but quite limited

By Spencer Y

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Jun 26, 2021

There is really useful content

By Ekta A

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May 8, 2020

Voice low but content is good.