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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,247 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1276 - 1300 of 1,675 Reviews for Viral Marketing and How to Craft Contagious Content

By Didier B

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Jun 16, 2017

Excellent course

By Sumi E J

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Feb 2, 2017

Very good course

By Alejandro H

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Oct 23, 2016

Amazing! Thanks!

By Bianca D

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Jun 22, 2023

Adorei o curso!

By Majdi W

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Jul 30, 2022

Amazing course.

By Adriana M

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May 20, 2022

Great course!!!

By Thanh P

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Sep 1, 2021

It's very good.

By 倚婷 张

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May 8, 2020

Helpful courses

By Akshata

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Apr 2, 2020

Amazing content

By Panagiota N

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Sep 30, 2019

Viral Marketing

By David L

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Jan 23, 2018

Amazing course!

By Meddox H

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Sep 13, 2017

Good Experience

By Francisco J M E

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Jun 23, 2017

Amazing course!

By Aliona K

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Aug 8, 2016

Very insightful

By Maulidia D

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Nov 29, 2021

Good material!

By Vitor P F

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Sep 2, 2020

True history.!

By Khaled A M

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Jan 8, 2020

Amazing course

By Walfredo d F

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Nov 26, 2019

Great classes.

By Mathangi N

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May 2, 2019

Very Concrete!

By Daniel E

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Apr 9, 2019

Great content,

By Janine W

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Jan 3, 2018

I really enjoy

By mini c

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Dec 16, 2017

Great course!!

By Anshul G

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Sep 23, 2017

awesome course

By Sachin S

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Jun 12, 2016

I loved it. :)

By Gabriel L

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Dec 13, 2015

Great content.