The content of this course was pitched well for a beginner in social media and marketing and provided a great overview of what to expect from the rest of the specialisation. The resources were varied and interesting, and came in a variety of formats to be accessible to as many students as possible. The quizzes were well-set-up. Some of the wording of the assignment was difficult to understand (and this from a native English speaker), and the range of answers I reviewed for my peers reflected that this was not just the case for me. It was fascinating reading what others were using social media and digital marketing strategies to leverage - the variety of industries and subsectors represented in the cohort was amazing!

Compared to other Coursera classes I've experienced, this one was very thinly moderated. I sensed a lot of frustration from participants who didn't understand or were uncertain about the peer reviewed assignment. From reviewing 6 classmates' assignments, I feel the confusion was genuine in some cases (others simply didn't put in much effort). For those trying to achieve and understand, the lack of support is disheartening. Keep in mind that for many of us this is completely new territory.

This is a brief intro course where it basically tells what you *will* learn in future classes in this series. There's not much learning in this class itself, but I found value in that one assignment encouraged you to specifically define your professional target markets - who, in which digital communities, consuming what type of media, concerned with which topics, etc. The course also makes you sign up for some useful social medial tools (to be used in later classes).

Good, however I felt that a lot of information was repeated a little too much throughout the four weeks. I think for companies looking to update the way they market towards their customers/audience this is a good course to take. For individuals wanting to learn how to market themselves on Social Media this really isn't catered towards that. All in all, good course to take and really interesting to see how companies can grow into Social Media influencers.

Overall a solid course, although some of the information felt a tad outdated - I realize that the course is constantly evolving and being amended though and with that in mind, overall it was good. The one other thing that I would note is that the assignments here and the focus feels put on entrepreneurs, and as someone trying to learn more for my day job, I didn't feel like there was a lot that I could do that was hands-on and bring over to that.

obviously social media is a fast changing area. Therefor i was quite impressed how they kept the course docs and infos up to date. I am quite experienced in this field, but i have chosen this course because i want to to the whole package and to get into the mood of online learning and courses (first timer here). The content wasnt challenging but if you are new in this field i think it covers certain basics and understandings.

This course contains a lot of great information and insights regarding social media and marketing on an introductory level, but it does sometimes feel very stiff in a way one might not expect when discussing the fluid and ever-changing world of social media. Because much of the information is conceptual, rather than specific to current platforms, it doesn't seem entirely outdated, but could use some freshening up.

This is a great course for novices, but even as someone with a couple of years of experience managing social media, there are still gems in this course. There are some amazing statistics about the importance of social media (very helpful for anyone that needs to demonstrate how critical it is for your organization) and I also loved the class assignment and thought that it was very practical.

Great course. I would like more on how to use Hootsuite and Klout. Also which one is better?? I am finding them a challenge to use. I like to search for my own content as I find the suggested content boring...and often not relevant to what I am looking for. I can't understand why I cannot cut and past links. So, like I said a primer on how to use these sites would be good.

This course was definitely introductory. I felt that most of the class just brushed over some general topics while letting us know that what he had just mentioned was going to be covered in the next MOOC. It was very helpful, however, and got me started on using the basic tools for Social Media Marketing so I'm excited to really dig in during the next courses.

On the plus side the videos are short and so it feel like things keep moving in this course without bogging down. On the other hand I feel like there are a lot of "buzz words" being thrown around and sometimes it makes it hard for me to get the point. I wish the talking heads would stick to plain and simple English instead of trying to sound clever.

The course was great! Very informative and more educational that my actual in person classes at my local Community College. Love the option of being able to re-watch the videos. The certificate was a disappointment though, it should reflect what the course is about Social Medial Marketing not ask a question What is Social?...on a certificate.

this is very basic and clear about social. it helps me understand about the fielf of social marketing, some concepts, such as social network, virtual community and characteristics of these are essential for making social plan.

the exercise seems easy but practical, it is good first step for leaning social marketing. hope to learn next course

I love this course and the instructors. I am learning so much. The only thing i would change is to make sure papers from peers are marked in a timely manner. I have marked three papers, and have not had a single person mark mine. I hope this will not affect my ability to certify for your specialty, as i am really enjoying my time here.

Very clear introduction describing the different layers of the Social Pyramid . Starting at the top with Social Networks with their shallow discussions of everything to the bottom layers of though leaders & virtual communities with their focused discussions of specific topics and their "Passion" or "Trigger events" main focus.

I really enjoyed this course but it really is more of an introduction to the rest of the specialisation.

A lot was repeated over and over which seemed a little tedious at times but in actuality, it made sure I really understood and clearly processed the most important information.

Looking forward to the next course!

Thanks for all the quality information we receive in this MOOC. I find it really helpful to develop my own career goals. The only suggest i have is include more multimedia material, like the videos in the first week because see the teacher all the time talking and just some slideshares can be monotonous sometimes

This overview of social along with some hands-on practice was very helpful to me. I like to understand broad concepts before drilling down into specifics. I did notice some statistics and factoids that were out of date, from 2014/15. Fortunately, the final assignment was current.

Great course that changes the perception of how we view social and just how much impact it has on a personal and professional level. I do however wish there was a little more direct communication and interaction aside from what we have, but that may change in the following Moocs.

I really liked this course and learned a lot, but can't help but wonder why there isn't more emphasis placed on two of today's most popular social media networking sites, Instagram and Snapchat. I would really like to learn how to better use both of these networks for marketing.

It's good, is the beginning to understand social media in a simple way.

I learned interesting information and sites in this world of social media, however I think the should introduce you in a more personal way, give differences between taking this as persona or as company

This course give a good introduction into social media marketing. We can made a good network from practicing the lesson in every video. And we can upgrade our knowledge as this course also provide career targeting assignment and will be reviewed by another applicants.

The course offers a good insight on social media. However, there are constant references to what will be done on the next MOOCS of the specialization, which gives the sensation that they're advertising themselves, and you are only listening to a mild introduction.

This course had info I needed. Getting around in the site is a little challenging at times. Occasionally, the course did not mark complete and had to redone. I probably needed the info anyway. While the info is still relevant, I feel it's a little out of date.

The course offered packaged, essential social information in a way that wasn't overwhelming. I enjoyed the pace of the course as well. I would recommend this course for future students. The content was beneficial for students I will teach in the future as well.