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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,247 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1101 - 1125 of 1,675 Reviews for Viral Marketing and How to Craft Contagious Content

By Tracy L

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Oct 14, 2023

Easy to understand. And very helpful

By Lucky K

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Jul 23, 2023

very informative and quick, thankyou

By Noorhayati S

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Feb 11, 2022

Very informative and engaging topic.

By Angelo S

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Jul 28, 2021

Excellent Information, I learn a lot

By Suzanne D

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Nov 11, 2020

Interesting professor. Great class.

By Jonathan A

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Oct 10, 2020

Extremely insightful. Thanks a lot.

By Harara F

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Jul 28, 2020

SImple and to the point...it sticks.

By Ana C

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Apr 30, 2020

Very usefull and easy to be followed

By Diego V S

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Apr 17, 2020

Conciso pero muy útil!

Gran profesor!

By G T

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Sep 20, 2018

Excellent lecture with live examples

By Gerson A

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Dec 20, 2017

very useful and simple understanding

By Olag G

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Jul 13, 2017

Loved it! Very fun, easy and useful.

By Shane M

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Mar 29, 2017

Very fast moving and easy to digest.

By HÆ°Æ¡ng G T

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Apr 12, 2023

interesting and very helpful course

By Mostafa H

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Jun 29, 2022

very usfel and informative content

By Akash K

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Jun 20, 2020

Really helpful and very informative

By Athena O

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Sep 5, 2017

I learned a lot! Thank you so much!

By Luis N P

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Aug 25, 2017

I've enjoyed this course very much.

By Tiago B

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Jun 14, 2017

What a great source of information!

By Tori R

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Nov 17, 2016

This course was amazing. Thank you!

By Hiang K

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Aug 17, 2024

Very useful and easy to understand

By Ken S J

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Oct 17, 2022

Very insightful, great strategies

By Jeannette G

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Jan 29, 2021

Highly engaging and informational.

By Mariana P

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Sep 21, 2020

love the classes and the examples!

By Fahad U R K

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Apr 8, 2020

It was very hepful and interesting