The "Roles and Responsibilities of a Sales Representative" course is designed to help an entry-level sales professional gain a firm understanding of the primary expectations from their role and the skillsets required to meet those expectations effectively. Practical tips, expert interviews and hands-on assessments and suitable assignments make this course interesting, engaging and useful for a beginner in the world of sales. By the end of this course, the learner will be able to:
Roles and Responsibilities of a Sales Representative
Cultivate your career with expert-led programs, job-ready certificates, and 10,000 ways to grow. All for $25/month, billed annually. Save now
Roles and Responsibilities of a Sales Representative
This course is part of Zoho Sales Representative Professional Certificate
Instructor: Zoho CRM
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
19 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Structure of a sales department in an organization.
List the roles and responsibilities of a sales rep.
Qualifying new business and retaining existing business.
Visualize a day in the life of a sales rep.
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2025
Assessments
18 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Business Essentials expertise
This course is part of the Zoho Sales Representative Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Zoho Corporation
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
This module will introduce the learner to the Sales Rep Professional Certificate Program, take them through the program objectives and course categories. The learners will familiarise themselves with the Zoho CRM application and meet their instructors. By the end of this module, the learners will have clarity over why they need to do this program and how it will help them advance their sales game.
What's included
3 videos4 readings
In this module, the learner will gain an understanding of common structure of a sales department in an organization. This knowledge will help them get a good perspective on what their own responsibilities might be and how to collaborate with various other stakeholders to fulfill the organization's objectives in the big picture.
What's included
10 videos3 readings3 assignments
In this module, the learner will undertand the primary role of a sales rep in qualifying new businesses and the steps they navigate in doing so.
What's included
20 videos4 readings6 assignments
In this module, the learner will be able to understand the importance of retaining existing business via key account management and the generic process involved in doing so.
What's included
13 videos4 readings5 assignments
This module will give an entry level sales professional some great practical tips and best practices on how to navigate their roles and responsibilities in the real sales world.
What's included
5 videos16 readings4 assignments
Instructor
Offered by
Recommended if you're interested in Business Essentials
West Virginia University
HubSpot Academy
Coursera Instructor Network
HubSpot Academy
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
New to Business Essentials? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
The Zoho Sales Representative Professional Certificate Program is designed to equip aspiring and current sales professionals with the essential skills and knowledge to excel in a challenging marketplace.
A sales representative is the primary point of contact for a customer in an organization and they are primarily responsible for qualifying new business, retaining existing business and managing key accounts.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
More questions
Financial aid available,