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Learner Reviews & Feedback for Research Methodologies by Queen Mary University of London

4.7
stars
398 ratings

About the Course

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology. There will be an exploration of the sampling design process and different sampling approaches, including probability and non-probability sampling as well as sample size and non-response issues. We will look at the nature and scope of primary and secondary data, and the importance of measurement. We will look at the role of the Internet in market research as well as non-comparative scaling techniques. The course ends with a discussion on different data collection approaches, with a focus on observation, content analysis, narrative research, phenomenology, and the collection of data using ethnography....

Top reviews

PP

May 2, 2025

I would give 5 stars cause I know that I am the problem. I had difficult understanding some of the discussions. I am more of a multi modal learner but still a remarkable course.

PR

Jun 12, 2025

Apart from this Research project I have achieved an abundant knowledge of in depth market research opportunities and gained a valuable insights in the era of investigations.

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51 - 75 of 106 Reviews for Research Methodologies

By ANANYA K M

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Sep 16, 2024

Very useful

By CHIRRI M

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Dec 9, 2024

very nice

By KOTAKONDA M

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Dec 4, 2024

Excellent

By Dr. U M S

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Jul 31, 2024

Very good

By Lakshmi R

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Jan 17, 2024

Excellent

By R K D

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Oct 19, 2023

excellent

By 2305C 2

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Nov 20, 2023

exellent

By Muhammad S

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May 4, 2023

Grateful

By Адельханова А

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Apr 28, 2025

Шикарно

By NEELAPALA C

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Mar 10, 2025

awesome

By ABDULLAH M S A A M S A

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May 19, 2024

شكرالكم

By Nguyen X T ( H

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May 27, 2025

great

By Chirag M

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May 18, 2025

great

By Moulay a B

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Mar 16, 2025

ممتاز

By HEET S B

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Nov 14, 2024

great

By HIRTHICK R

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Aug 21, 2024

suoer

By archana p

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Nov 15, 2023

googd

By Mahesh D

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May 28, 2025

GOOD

By Swati

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May 25, 2025

good

By SUBHASHREE S

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Mar 30, 2025

GOOD

By NARESH S

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Feb 8, 2025

Good

By NELABALLI A

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Nov 25, 2024

good

By Sandra E

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Nov 23, 2024

good

By KIRUTHIC S

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Oct 6, 2024

Good

By Abdulmajeed A M A

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May 9, 2024

Good