Back to Marketing: Customer Needs and Wants
Learner Reviews & Feedback for Marketing: Customer Needs and Wants by IESE Business School
471 ratings
About the Course
Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
The course will cover the following:
1. Marketing Fundamentals
2. Product, Pricing and Channel Decisions
3. Building Strong Brands
4. Communication Strategy
Top reviews
RT
May 1, 2017
Good understanding of methods to know what customer think and how they think.Useful for anyone doing market related activities. No indepth background needed to get into this course.
AT
Apr 13, 2020
This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.
Filter by: