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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
28,658 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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6576 - 6600 of 6,609 Reviews for Foundations of Digital Marketing and E-commerce

By Tonya

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Jul 10, 2024

Financial aid approved for 1 course and not the entire course! This was unfair!

By Patrick B

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Oct 13, 2023

A lot of fluff. Let's see if the almighty google has something better in store.

By Cát T Đ N (

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Dec 24, 2024

Many lot of unnecessary knowledge that can't apply in reaslistic situations

By he z

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Aug 29, 2024

It's too shallow. full of conceptual explanation but not that practical

By norma g -

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Dec 24, 2024

the class wont load customer service help not responding!!!

By Sara D

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Mar 24, 2025

consumerism the class, what a terrible thing to promote

By hasan j

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Aug 7, 2024

I thought it is practical course but it is just thoric

By Malik M A A

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Jun 11, 2024

bad instructor not understanding half things properly

By ROYA H

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Jul 31, 2025

No sertifikat kurs basarili ?? Her biri tamamlanib

By cindy v

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Jun 13, 2023

Did not show me the rest of the courses this fraud

By Luis A G E

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Jul 10, 2025

deberian proporcionar todos los temas en un pdf

By Matthew B

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Jun 11, 2024

Outdated content - would not recommend.

By Bharti

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May 10, 2025

Not receiving my Coursera certificate

By Ayushi S

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Apr 14, 2025

I HAVE NOT RECIVED THE CERTIFICATE

By RAFAELA A D A

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Apr 16, 2025

Deveria ser em língua portuguesa.

By harsh b

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Nov 17, 2024

Way too much unnecessary content.

By Márcio S d S F

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Jul 23, 2025

Conteúdo de difícil assimilação.

By NITHIYA S P M P

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Jun 27, 2025

I not received the certificate

By OLUWAKEMI O

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Mar 18, 2025

It was a great course to learn

By Nagaraj B

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Oct 21, 2024

nothing more in depth concepts

By ROSSE M M C

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Jul 31, 2025

Ya es muy largo y me cansa ;(

By Vanshika h

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Jun 20, 2025

i didn't got my certificate

By Sandile

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Mar 10, 2025

Can’t access my certificate

By Pavan A

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Jul 12, 2025

Not getting certificate