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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,683 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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976 - 1000 of 1,395 Reviews for Attract and Engage Customers with Digital Marketing

By Enatare B

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Oct 22, 2023

It was awesome

By Irfan m

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Aug 9, 2023

great learning

By Vedhik M R

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Jun 14, 2023

grate couch Ak

By Andre D

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Apr 26, 2023

Great content!

By GOWTHAM S

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Mar 21, 2023

VERY USEFUL...

By Nwokoro T

•

Nov 29, 2022

Well detailed.

By Kandy G

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Jun 13, 2022

Learned a lot!

By Shaheer J

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Apr 27, 2024

Amaing Course

By RACHEL K

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Dec 11, 2023

Great course.

By Thet T H S

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Aug 25, 2023

it is helpful

By Kyle R

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Jun 14, 2023

Very thorough

By Atif A

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May 29, 2023

A great tutor

By Teanna M

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May 17, 2023

Great Course!

By Dr R G

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May 15, 2023

Great Course!

By carmen g f

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Mar 5, 2023

Great course!

By ankh k

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Feb 20, 2023

great content

By Ryan R

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Jan 12, 2023

Great course.

By Md I A

•

Jan 10, 2023

EExcellent 👍

By Gaurav D

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Dec 16, 2022

Great content

By 王小毛毛毛喵

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Oct 6, 2022

very helpful

By Salah M A A

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Oct 4, 2022

great course

By AR R

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Sep 24, 2022

very helpful

By Anjali K

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Aug 8, 2022

Thank u KOAJK

By Raina F

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May 27, 2022

Great teacher