Action words are impactful verbs that help tell your professional story. Learn how they strengthen your CV by conveying your experience effectively.
The right words on your CV can say a lot, conveying your skills, expertise, and accomplishments. Not only can they help you stand out from other candidates who might use the same plain verbiage to describe their responsibilities, but they can also help you specifically express what you have to offer as a candidate and get more attention.
Finding the best action words to capture your unique professional story can have a significant impact. In this article, you can explore how to use action words to talk about your work and ways you can begin looking for more impactful language to bolster your CV.
Action words are verbs that communicate your professional experience: the kind of work you’ve done, what you’ve achieved in your previous roles, and the skills you’ve developed. Many applicants end up using similar language on their CVs: perhaps they led, oversaw, or assisted.
Whilst nothing is intrinsically wrong with these words, they’re not very dynamic, so they don’t do a strong job of capturing your unique history.
Action words are impactful verbs that help tell your professional story—think designed rather than managed or initiated rather than oversaw. When you choose the best words to describe your past experience and accomplishments, you help explain to a recruiter or hiring manager why you’d be a strong hire.
It’s vital to choose action words that can quantify your impact. Data has become increasingly important for businesses, and the same holds true for your CV. You should be able to provide some amount of data to quantify your impact, such as:
Redesigned the main homepage, which led to an 18 per cent increase in site visits
Streamlined incident response reports, reducing the average time to completion from 18 minutes to 12 minutes
Generated three new TikTok campaigns, leading to a 32 per cent boost in engagement across the platform
Below, you’ll find an array of action words arranged by type of responsibility, management, and finally, impact. Use each section as a starting point to help you think about what you’ve done and how best to describe it to a potential employer.
The words below express what you did in your previous roles based on your area of responsibility.
Being creative in a role often means generating innovative ideas or improving upon existing ones. Detail how you’ve done both with words like:
Conceptualised | Customised | Designed |
Generated | Ideated | Launched |
Reviewed | Strategised | Transformed |
Shaped | Sketched | Crafted |
Drafted | Prototyped | Assembled |
Knowing what to look for, or even where to look for it, are critical factors when conducting research. Show off your critical thinking and analytical skills as much as possible with words like:
Analysed | Assessed | Created |
Developed | Discovered | Evaluated |
Gathered | Improved | Measured |
Compiled | Investigated | Surveyed |
Examined | Explored | Audited |
Finding sales leads, bridging relationships with clients or customers, and closing deals all contribute to a business’s success. Share how you’ve done that with words like:
Arranged | Cultivated | Demonstrated |
Developed | Established | Originated |
Secured | Strengthened | Updated |
Leveraged | Collaborated | Spearheaded |
Mediated | Arbitrated | Settled |
Many jobs require some technical or specialised knowledge. Think about the main tasks unique to your role and find action words representing your ability to do that work. The words below can help get you started:
Analysed | Coded | Conducted |
Developed | Diagnosed | Implemented |
Modelled | Programmed | Reviewed |
Optimised | Delivered | Updated |
Designed | Engineered | Aggregated |
Communicating clearly with people inside and outside of your organisation shows a potential employer that you know how to interpret and share information (and it also happens to be a valued transferable skill). Convey your abilities with words like:
Clarified | Defined | Documented |
Edited | Interviewed | Presented |
Publicised | Translated | Wrote |
Mediated | Interpreted | Reported |
Conveyed | Delivered | Informed |
Overseeing a team is a big responsibility. It means managing everything from personalities to deadlines. Detail your ability and impact with words like:
Administered | Coordinated | Directed |
Executed | Hired | Initiated |
Overhauled | Planned | Produced |
Refined | Supervised | Trained |
Guided | Helmed | Chaired |
Besides finding words that capture your responsibilities, it's important also to highlight what you’ve accomplished in your previous roles. The sections below detail more general impacts and impacts in specific areas.
Tell a potential employer about the effect you’ve had with words that highlight how you changed something—a process or a task—and ideally created a better outcome:
Accomplished | Contributed | Enhanced |
Generated | Improved | Increased |
Renovated | Revamped | Streamlined |
Produced | Earned | Influenced |
Won | Realised | Acquired |
When you’re responsible for budgeting, a potential employer likely wants to know two things: how did you save money, and how did you increase profits? Find words that communicate how you achieved one or both:
Decreased | Economised | Grew |
Increased | Reduced | Saved |
Prepared | Expanded | Improved |
Managed | Balanced | Recovered |
Audited | Boosted | Minimised |
Projects rely on timeliness, organisation, and foresight. Show a potential employer how you impacted past projects—whether that meant contributing to its success or leading it to the finish line—by choosing language that demonstrates problem-solving and attention to detail:
Augmented | Boosted | Expanded |
Grew | Prioritised | Strengthened |
Optimised | Delivered | Managed |
Executed | Captured | Transformed |
Triaged | Coordinated | Steered |
Strong customer relationships are the backbone of a good business. Explain how you cultivated new relationships and improved existing relationships to call attention to your impact in this area:
Acquired | Fulfilled | Improved |
Remedied | Resolved | Transformed |
Captured | Increased | Engaged |
Troubleshot | Ensured | Negotiated |
Established | Assisted | Reached |
The words listed above are just a starting point. Use the following tips to help you expand your CV vocabulary and find the best words possible to detail your past experience.
A thesaurus will give you a number of synonyms to replace stale or empty words. However, verifying whether the word you’d like to use fully captures what you initially meant to say is a good idea. For example, if you’re looking for managed synonyms, you’ll likely come across supervised, administered, and organised. However, other synonyms, like handled or coped, might not be the best words to use because they don’t impart the leadership or strength of the original word.
It’s essential that you use a variety of words and avoid repetition throughout your CV. Your CV should help tell your story. Relying on the same language doesn’t let you express the variety, diversity, or growth of your experiences.
Adverbs can help qualify your work, meaning they express your impact in terms of degree—not data. Whilst it’s not necessary to pair every action word with an adverb (or phrase that modifies a verb), it can be helpful in places if you want to highlight a success. For example, instead of organised, you can say successfully organised or proactively organised.
Recruiters spend a few seconds reviewing your CV. The wording you use can optimise your chances of getting called for an interview. In addition to honing the way you describe your professional past on your CV, you can add to the credentials and technical skills you list on your CV by earning a Professional Certificate on Coursera. Learn valuable skills in areas like project management, UX design, data science, marketing analytics, and sales, with courses led by top industry leaders, such as Google, Meta, and IBM, amongst others.
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