Coursera Staff

Editorial Team

Bio

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact-checkers. Our articles are deeply researched and thoroughly reviewed to ensure we are providing trustworthy information and advice for any topic. We understand that taking the next step in your education or career can raise questions. We are here to provide actionable, reliable, and relevant answers so you can achieve your goals.

Articles

[Featured image] A person with a cell phone and cup of coffee clicks on an advertisement while sitting in front of their laptop computer.

What Is Pay-Per-Click (PPC)?

Pay-per-click advertising helps you connect with qualified leads and only pay for results. Read more to learn the steps to creating a successful pay-per-click advertising campaign.

June 7, 2023

Article

[Featured image] Two co-workers stand in an open-concept office space having a conversation. One of them holds a laptop computer. More of their colleagues sit behind them at a conference table.

Company Culture: Why It Matters

Company culture influences job responsibilities, employee relationships, company productivity, and more. Learn how to find the right company culture for you.

June 7, 2023

Article

[Featured image] A man in an orange parka stands in Times Square looking up at the advertisements.

What Is Guerrilla Marketing? 4 Types and Examples to Delight Consumers

Guerrilla marketing can expand your brand exposure and build your company. Get inspired by examples of this successful technique and how you can build these skills.

June 7, 2023

Article

[Image en vedette] Une équipe de projet suit ses OKR sur un tableau blanc dans un bureau.

What Is an OKR?

OKRs can help teams and individual employees align with organizational goals. Learn more about this essential goal-setting framework.

June 6, 2023

Article

[Featured image] A smiling person in a coffee shop receives a push notification on their cell phone from a geofencing marketing strategy.

What Is Geofencing?

For marketers, geofencing is one effective way to target potential customers. Learn how this technology works and the benefits of using types of geofencing.

June 5, 2023

Article

[Featured image] A woman in a blue shirt interviews for an IT role with a man in a suit and red tie.

10 Common IT Interview Questions and How to Answer Them

Interview preparation is key to success. Learn how to prepare for common interview questions and what to do to be ready for those you can’t anticipate.

June 5, 2023

Article