![[Featured image] Woman at presentation board during a marketing meeting](https://images.ctfassets.net/wp1lcwdav1p1/7nXKYwzQczyy26GPEEmWTr/1a4db60d410c41b5da9ef84027d67bf2/GettyImages-1327494174.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
A Guide to Small Business Marketing
A business marketing plan is a tool for mapping goals and identifying ways to connect with the target market. Learn more about the business marketing basics through a fictional company.
August 18, 2023
Article
Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact-checkers. Our articles are deeply researched and thoroughly reviewed to ensure we are providing trustworthy information and advice for any topic. We understand that taking the next step in your education or career can raise questions. We are here to provide actionable, reliable, and relevant answers so you can achieve your goals.