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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,122 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

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1476 - 1500 of 1,623 Reviews for The Strategy of Content Marketing

By Manoj S

•

May 31, 2023

Very useful

By pratik b

•

Sep 30, 2020

It was good

By Dharini M

•

Jul 27, 2020

Great work.

By MUu M

•

Jun 21, 2019

Good cpurse

By Myriam S

•

Feb 21, 2025

Buen curso

By Yessica C C

•

Nov 19, 2024

Buen curso

By 예솔 최 ( C

•

Mar 28, 2018

It is grea

By mohammad k

•

Dec 21, 2021

thank you

By Monica M T T

•

May 24, 2020

Thank you

By Andrea P H C

•

Nov 21, 2024

Exelente

By ARTHANARISWARAN R

•

May 5, 2020

thanking

By Claudia I M T

•

Nov 23, 2024

Acepto

By wilner v

•

Apr 3, 2023

great

By harshit l

•

Mar 2, 2023

great

By SO P K

•

Mar 18, 2022

Good!

By Prasanta M

•

Jun 3, 2020

Great

By Manoula A

•

Oct 3, 2024

GOOD

By 4749 D P C

•

Jul 18, 2023

yaaa

By Sarvesh U

•

Mar 4, 2023

GOOD

By PROMATH N M

•

Jul 8, 2020

Nice

By zhao x

•

Feb 18, 2025

hao

By Matteo D G

•

Oct 17, 2022

.

By Rebecca S

•

Apr 23, 2020

First of all: I learned a lot. If you're new to content marketing or have a little experience in a related field but want to refresh your knowledge about content marketing you'll definitely find useful information.

My criticism goes towards the time schedule: in most weeks there are additional podcasts you need to hear which are not in the calculated total time. Also the description says 2-3 hours a week. The calculated time - without the sometimes over one hour podcast - says total times between 2:13 h and 5:56 . Plus time for research, setting up a website, ...

The readings are often very repetitive and feel more like advertising for copyblogger than educational material. I would have loved to hear for examples for different bussiness areas.

For a not native speaker nevertheless everything was understandable, in clear English with just as much technical terms as needed.

I'm not dissapointed I took this course and feel like I know a lot more than before. Just the time schedule needs improvement.

By Gabriele A

•

May 26, 2020

As i said to the final feedback, this is a very interesting course, except for the lack of subtitles in any podcast and more practical example during the lessons, such as real article or sample of them.

Furthermore, i would like to clarify that the review system for assignments is very unfair. I have read of people who complain that they are evaluated with ZERO flat points, this is because many people do not even bother to read the uploaded works. It is unthinkable that in such a course there can be no control for this type of situation, at least an internal feedback system to the assessments so that those who voted with clearly low marks are at least reported to the site.

In my case, i had to reload the project 4 times before looking for a truthful feedback on my work, which therefore inevitably delayed the conclusion of the course.

So, 3 stars for these "problems".

By V. P

•

Dec 12, 2024

I wouldn't mark this course as "Intermediate level", it's rather for beginners. Somebody who's looking for his first steps at content creating and content marketing will find it extremely helpful. But I do have experience in creative writing and was interested in building strategy which unfortunately isn't the strongest part of this course. It's just too vague to be helpful but again, if you don't have a lot of experience at this field, this will help a lot. Peer-reviewed assessment was just terrible, I failed four times and it was my fault only for the first time. Then it was just something... poorly reviewed (for example, one of reviewers marked that the assessment lacked part that was THE FIRST at assessment. I guess he didn't look at it at all). I also made a lot of peer reviews of assessment and clearly a lot of people didn't get a task at all.