Back to Marketing Analytics Foundation
Learner Reviews & Feedback for Marketing Analytics Foundation by Meta
2,096 ratings
About the Course
This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed.
By the end of this course you will be able to:
• Describe how marketers use data to inform campaign decisions
• Describe the basic principles of marketing
• Identify why data analysis matters in digital marketing
• Implement the Meta pixel to capture data used to track visitor activity on a website
• Explain how an API connects data captured offline to an online platform
• Describe common platforms for online data management and evaluation
• Navigate Google Analytics and Meta Ads Manager reports
• Explain the significance of the privacy regulations that govern the online marketing space
Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts.
Learners should have basic internet navigation skills and be eager to participate.
Top reviews
JI
Jul 8, 2022
This was by far the best online course that I have ever taken. It was very easy to understand, methodical and well put together. I learned so much on spare time. I can not wait for the next course.
MG
Jun 19, 2024
Your explanation is easy and simple, even though my primary language is Arabic and my English is intermediate. Your easy style made things go smoothly. Thank you for your wonderful effort."
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