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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,398 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

WR

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

SD

Apr 20, 2020

Got clear and valuable insights about IMC with good examples. Thank you very much, Prof. Eda Sayin for the classes and extending greetings for extra lectures and interviews from media professionals.

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476 - 500 of 525 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Mehul D

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Oct 29, 2016

some of the audio is difficult to understand at the firms

By Manojkumar S

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Oct 27, 2020

need some assignment to include at the end of each week.

By Hiba a s e

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Oct 21, 2021

It was informative and good course. Thank you Prof. Eda

By Tarek m n

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Jul 17, 2020

It was an exciting challenge and very useful content.

By SHREYA R

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May 24, 2020

THis was a great learning experiance. Really fruitful

By Meric Y

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Nov 19, 2019

Great course, I learn many examples and informations

By Robert B C

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Oct 8, 2017

Not bad-Writing assignments would help a great deal!

By Laura M

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Apr 20, 2020

Really interesting. Bring a lot of basic notions.

By Pablo P

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Jul 7, 2017

Useful and efficient way to get into these topics

By Shashank P

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Nov 1, 2016

A complete overview of the communications mix.

By Jessica I

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Nov 18, 2019

Great course, nice options, diverse examples.

By Bhavik M

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Feb 7, 2017

Simply amazing with good real life examples!

By Joshua A

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Nov 2, 2021

enjoyed the learning experience..........

By GHANIA A

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Mar 15, 2021

Speaker aren’t clear with their language

By David C

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Jun 7, 2017

Great overview of marketing principles.

By mihaela b

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Apr 3, 2020

A lot less digital than expected

By Aydan S

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Jul 4, 2020

A bit outdated but very useful!

By onyeka d

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Apr 18, 2020

Great learning experience!

By AYLALE G

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Oct 19, 2021

so good i reaaly like it.

By sumanth s k

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Apr 24, 2020

it was a great experiance

By Ashish S

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Jul 28, 2020

it was a good session

By Dr. D A

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Mar 28, 2021

Interesting course

By Dineo J

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Feb 25, 2022

Precise. Concise.

By Nadia A

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Aug 11, 2020

Very very helpfu.

By Tochi A E

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Mar 3, 2020

Very enlightening