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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,398 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

WR

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

SD

Apr 20, 2020

Got clear and valuable insights about IMC with good examples. Thank you very much, Prof. Eda Sayin for the classes and extending greetings for extra lectures and interviews from media professionals.

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301 - 325 of 525 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By MIDHUN K

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Nov 8, 2020

This course was very informative

By Hanadi K

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Mar 5, 2020

i learned a bunch of new things!

By Trần K

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May 27, 2019

Thanks to Coursera and Lecturers

By Dhiraj S

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Oct 23, 2020

Good course, clear instructions

By Musah O F

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Jul 6, 2020

this was an amazing experience.

By Alex P

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Jun 4, 2020

Very interesting and insightful

By Aleks N

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May 30, 2018

Great course. Very informative.

By Oghenerukevwe T

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Feb 19, 2018

Best course ever! Thank you!!!

By Paola R

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May 10, 2021

Muy completo, me gustó mucho.

By ABDULHAKIM A

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Mar 26, 2021

Thanks the course is amazing!

By POONAM K B

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Jul 31, 2020

very precise, up to the point

By Kaveen U

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Oct 4, 2021

thank you very much coursera

By Tushar S

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Oct 10, 2020

Enjoyed a lot while learning

By Simran L

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May 8, 2020

it was informative and good.

By IMRAN 9

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Oct 19, 2024

this course are outstanding

By ciara a

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Feb 17, 2023

Fun and productive course!

By S A G

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Sep 6, 2020

thanks for the opportunity

By Kikelomo O

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Jul 20, 2018

Great learning really love

By Neha s

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Jul 25, 2020

Excellent learning course

By Sudeep B C

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May 4, 2020

Very exciting and useful!

By aliciaramlakhan@yahoo.com

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Feb 13, 2021

Great Marketing Strategy

By georyeli z

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Jan 5, 2021

Muy completo y agradable

By Syed I A

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Sep 15, 2020

Very useful and awesome.

By vaishnavi m

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Jun 9, 2020

it was nice experience.

By Gargi M

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Dec 22, 2019

Prof Eda was outstanding