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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,183 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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1451 - 1475 of 6,056 Reviews for Foundations of Digital Marketing and E-commerce

By Kerri H

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Oct 19, 2022

Absolutely loved this certification and believe it is extremely valuable to earn in today's society

By Ronan J

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Sep 6, 2022

I absolutely loved learning about the industry, and I am excited to see where the future takes me.

By Juan J G P

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Jul 9, 2022

Gracias. clarifica conceptos, motiva y nos permite seguir adelante con nuestra carrera profesional.

By Melanie G

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May 10, 2022

This course is life changing, you can definitely tell the google team put a lot of heart into this!

By Nicolás V

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Jan 30, 2025

I loved this course! Very engaging and motivating introduction to digital marketing and e-commerce

By Angelo A V L

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Jan 25, 2025

Curso completo y bien resumido de lo que significa el marketing digital y el comercio electrónico.

By Edgar P A

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Nov 22, 2024

Lo que proporciona es muy útil, las explicaciones y ejercicios ayudan a entender muy bien el curso

By Deleted A

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Nov 11, 2024

Excelente curso, la información es importante para el Marketing Digital y el comercio electrónico.

By Nokulunga s

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Sep 24, 2023

i loooove the course its just what i wanted knowledge skills tutors videos everything just perfect

By Edwin S

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Aug 31, 2023

A lot of general information explain in a clear way. The motivational part in the videos is a plus

By anghy j

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Aug 12, 2023

this course open my mindset and encorage me to persue a new future so i am very gratefull for that

By R M

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Jul 26, 2023

Valuable course. This course materials helped me to learn the exact keywords of Digital Marketing.

By Ganesh S

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Jun 12, 2023

गुरुर्ब्रह्मा ग्रुरुर्विष्णुः गुरुर्देवो महेश्वरः। गुरुः साक्षात् परं ब्रह्म तस्मै श्री गुरवे नमः॥

By Chinenye J

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Apr 26, 2023

Thank you course era for this course. I am applying the things i learnt already in my new project

By Islam S

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Apr 25, 2023

Highly Recommended, It was a pleasure to listen the trainers, very professional and very creative.

By Thokerunga I

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Apr 19, 2023

This course is the best for anyone who wants to get into digital marketing as a complete beginner

By Carlos A C

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Apr 2, 2023

Fantastic. Excellent topics were addressed with very intuitive and easy-to-learn teaching methods.

By Talley M

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Jan 31, 2023

Excellent Course. I learned many new concepts from the learning and look forward to applying them.

By Gabrielle S

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Jan 28, 2023

This course was very informative and I'm ready to start the rest of my courses and completing them

By Krys B

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Jan 7, 2023

Very good course for getting a basic understand and functional understanding of digital marketing.

By Muhammad U N

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Dec 5, 2022

the course is not only knowledgeful but also interesting as it takes you slowly towards the ending

By Majid T

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Oct 24, 2022

Eexcellent course to develop the Foundations knowledge regarding Digital Marketing and E-Commerce

By jacquelyn b

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Aug 1, 2022

I love this course , I have learned so much these past four weeks look forward to the next course.

By Panagiotis P

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Jul 15, 2022

This course was straight to the point and way over my expectations. Great job! Highly reccomended!

By Worakamon W

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Jun 7, 2022

This course help me to understand and gain the knownledge about digital marketing and e-commerce.