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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,183 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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By Angie A S

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Jan 2, 2025

fantastic

By Raul F C T

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Dec 25, 2024

Excelente

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Dec 25, 2024

excellent

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Dec 13, 2024

excelente

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Dec 11, 2024

excellent

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Nov 20, 2024

excelente

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Nov 17, 2024

Wonderful

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Nov 13, 2024

Excellent

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Nov 13, 2024

THANK YOU

By Micaela D L

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Nov 13, 2024

Muy bueno

By Maribel R

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Nov 13, 2024

Excelente

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Nov 10, 2024

Excelente

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Nov 6, 2024

excelente

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Nov 2, 2024

very good

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Nov 1, 2024

educative

By Sahil V

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Oct 22, 2024

excellent

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Oct 21, 2024

Brilliant

By NIVRAJ

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Oct 20, 2024

VERY GOOD

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Oct 19, 2024

Excellent

By Abraham V

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Oct 17, 2024

excelente

By Mohammed E

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Oct 8, 2024

excellent

By Jayasree K

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Oct 4, 2024

Excellent

By Juan A G

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Sep 30, 2024

increible

By Bruna L O d S

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Sep 23, 2024

Muito bom

By Laurynas J

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Sep 22, 2024

very good