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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,546 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3451 - 3475 of 6,121 Reviews for Foundations of Digital Marketing and E-commerce

By Jan O

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Jun 23, 2023

Really useful and fun course!

By hammad f

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Jun 12, 2023

The course is too informative

By MD S

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Jun 6, 2023

Data Driven Marketing Content

By Derrick A

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Jun 6, 2023

very supportive and inspiring

By Kexin X

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Apr 18, 2023

really interesting the course

By Khaleel R

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Mar 30, 2023

Its great knowledge platform.

By Lori F

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Mar 27, 2023

Great class, very informative

By Richa R

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Mar 20, 2023

Amazing learning experience!!

By Muhammad i k

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Mar 12, 2023

interesting and easy to learn

By Hamza R .

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Mar 1, 2023

Excellent learning experience

By Buena N

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Feb 6, 2023

I like the flow of the course

By RITHANYA M

•

Jan 23, 2023

very much usefull in learning

By Ganesh A

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Jan 10, 2023

this is amazing good start!!

By Ahmed S

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Dec 27, 2022

LoVe The Way They Teach ...!!

By Yus A G

•

Dec 12, 2022

This course is very powerfull

By Shoaib A

•

Nov 19, 2022

An Amazing Learning Journey!

By tauqeer a

•

Nov 14, 2022

ultimately recommended course

By RIMSHA J

•

Nov 14, 2022

It was an amazing experience

By Talha I

•

Nov 13, 2022

Perfect for Digital Marketing

By Amar S

•

Nov 8, 2022

superb and very knowledgeable

By Sadia A

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Oct 31, 2022

Amazing course. thanks Google

By Zinhle M

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Sep 30, 2022

I need the certificate please

By Peace E

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Sep 4, 2022

Very educative and empowering

By Thammana N

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Aug 28, 2022

very intresting and excellent

By Adheena E S

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Aug 23, 2022

This was a wonderfull course.