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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,183 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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By benedictus d

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Nov 17, 2024

Awesome

By Badr E

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Nov 17, 2024

awesome

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Nov 14, 2024

Amezing

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Nov 10, 2024

to good

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Nov 7, 2024

10/9.50

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Oct 30, 2024

Todo ok

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Oct 28, 2024

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Oct 24, 2024

perfect

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Oct 15, 2024

Perfect

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Oct 10, 2024

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Oct 7, 2024

awesome

By Отепбергенов Ж С

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Oct 2, 2024

отлично

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Oct 1, 2024

suprerb

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Sep 20, 2024

amazing

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Sep 16, 2024

usefull

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Sep 2, 2024

Helpful

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Aug 24, 2024

oklkkkk

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Aug 13, 2024

perfect

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Jul 1, 2024

amazing

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Jun 16, 2024

amazing

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May 20, 2024

AMAZING

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Apr 14, 2024

perfect

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Apr 2, 2024

Amazing

By Lourdes B

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Feb 7, 2024

love it