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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,183 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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4776 - 4800 of 6,054 Reviews for Foundations of Digital Marketing and E-commerce

By Nilanjana C C

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Apr 11, 2023

loved it

By K G

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Mar 17, 2023

Loved it

By Parastoo Z

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Mar 4, 2023

amazing!

By Abdessamad E M

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Feb 12, 2023

Perfect.

By SARAH D H A S D H A

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Feb 5, 2023

جدا سعيد

By Dharavath B

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Jan 21, 2023

good one

By Alaa A

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Jan 7, 2023

AWESOME!

By freelancer m

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Jan 6, 2023

Love it!

By Akash V

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Dec 27, 2022

good one

By Mr L

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Dec 27, 2022

its best

By Mỹ L V T

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Dec 23, 2022

SO goood

By Liliya S

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Dec 16, 2022

Awesome!

By TBJP

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Nov 19, 2022

Awesome!

By Harshendra B

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Nov 12, 2022

Awesome.

By Regina N

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Nov 3, 2022

Completo

By Gia H T N

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Oct 28, 2022

Love it

By Aya D

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Oct 26, 2022

amazing

By kong r

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Oct 20, 2022

love it

By Alireza B R

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Oct 18, 2022

perfect

By Digvijay s

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Oct 16, 2022

Awesome

By Kruten P

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Oct 14, 2022

Perfect

By Arshad A

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Oct 13, 2022

awesome

By Shefali T

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Oct 6, 2022

Amazing

By Hermine A

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Oct 4, 2022

Thanks!