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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,183 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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4701 - 4725 of 6,056 Reviews for Foundations of Digital Marketing and E-commerce

By Bayrem

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May 24, 2023

very good

By laryoris d

•

May 24, 2023

Excelente

By JOHN B

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May 5, 2023

Excellent

By Niskan E

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May 2, 2023

Excellent

By Quan D

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Apr 21, 2023

great !!!

By Nobelleon M

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Apr 16, 2023

Very nice

By Angel V G M

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Apr 8, 2023

Excellent

By CYRUS R

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Apr 8, 2023

like it!!

By Ana J d l R

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Mar 31, 2023

excelente

By KUNDAN K

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Mar 27, 2023

fabulous

By Ana S M R

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Mar 24, 2023

Excelent!

By Dahir A M

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Mar 19, 2023

very good

By Carlos A M P

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Mar 15, 2023

Excelente

By Saleh

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Feb 27, 2023

Awesome!!

By swapnil t

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Feb 23, 2023

Excellent

By La P

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Feb 15, 2023

very good

By FRESHA A

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Feb 12, 2023

excellent

By Vijay P

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Jan 27, 2023

very good

By Mei C

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Jan 15, 2023

Very nice

By Yudin B

•

Jan 7, 2023

THANK YOU

By Lisandro M

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Jan 3, 2023

Perfecto!

By ÖZGE S

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Dec 30, 2022

Great !!!

By Rami M

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Dec 12, 2022

excellent

By stefano b

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Dec 2, 2022

Excellent

By Najeebullah J

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Nov 7, 2022

excellent