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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,853 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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4651 - 4675 of 6,422 Reviews for Foundations of Digital Marketing and E-commerce

By Ogazi H I

•

Jul 17, 2022

nice course

By MONIA M

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Jun 29, 2022

Really good!

By Williams U

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Jun 24, 2022

great course

By Sabarinath P

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Jun 23, 2022

Great Course

By Radwa J

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Jun 21, 2022

LOVED IT!!!

By Sylverlyn M

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May 26, 2022

great course

By Faryal n

•

May 30, 2025

It Was Good

By FATİH O

•

May 16, 2025

Good course

By Augusto V

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May 15, 2025

ÓTIMO CURSO

By chilson m

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Apr 26, 2025

well taught

By G n

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Apr 4, 2025

very useful

By Arvind S

•

Mar 10, 2025

it was good

By M s a e s

•

Mar 9, 2025

دوره ممتازة

By Fabricio S

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Mar 7, 2025

super bueno

By Mufti A P

•

Mar 6, 2025

Keep it up!

By Naveen V

•

Feb 27, 2025

nice course

By Jacobo B

•

Feb 27, 2025

Lo disfrute

By Osman M

•

Feb 26, 2025

Exceptional

By Eddy E

•

Feb 25, 2025

really good

By Kenta H

•

Feb 23, 2025

Great tech.

By Al S J

•

Feb 19, 2025

really cool

By Andreeyas S

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Feb 18, 2025

Five stars!

By S M

•

Nov 5, 2024

Good course

By Sunny B

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Oct 30, 2024

nice course

By GLORY J G C

•

Oct 29, 2024

The best :)