Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London
About the Course
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
Top reviews
SS
Apr 19, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
SS
May 24, 2023
To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.
1151 - 1175 of 2,709 Reviews for Brand Management: Aligning Business, Brand and Behaviour
By Helena D
•Mar 1, 2021
Briliant course! Recomended! It's been a great piece of experience and practically-based knowledge.
By Ines L B
•Feb 23, 2021
It was a great course with very concrete content and great advice ! Bravo and thank you very much !
By jenny c
•Sep 20, 2020
Very informative. Course content is clear and engaging. Thank you Nader Tavassoli and the LBS team.
By Maneeshi P
•Jul 31, 2020
Very good course... I learned a lot and I can use that knowledge to develop mu own brand so easily.
By Viddit H
•May 29, 2020
The course is great and the way Nader Tavassoli has explained things with examples is just amazing.
By Siobhan C
•May 12, 2020
Excellent professor leading the MOOC, the course content was very engaging, and I really enjoyed it
By Kanyanat V
•Feb 13, 2019
This course has a lot more to learn and practice, if you really want to understand Brand management
By Paul K
•Oct 22, 2022
A very informational course. I learnt a lot during this course and I can't wait to implement them
By Eduardo M
•Jul 14, 2022
Excselent learned alot about branding should do others it would be great to learn more, thank you
By Dr D S
•Dec 19, 2021
Wonderful Course, a very dynamic and intellectual instructor.. its absolute learning and engaging.
By Davide P
•Sep 14, 2021
this course is complete clear and the professor is very smart and he explain very well the concept
By Rokaia D
•Sep 6, 2021
I really did learn a lot and enjoy this course as someone coming from a more technical background.
By Harmonie J h M
•Mar 26, 2021
I'm grateful to learn this subject, I learned so much, and everything was clear. Thank you so much
By Aarushi B
•Nov 7, 2020
The explanations and example are different from my country yet relatable and easy to understand.
By Katie W
•Aug 6, 2020
Great course that gave fantastic insights into how to manage a brand. Would definitely reccommend!
By Siddhartha K
•Aug 5, 2020
its quite good to get a perspective on why brand strategy is important, especially brand purpose..
By Sougata A
•May 23, 2023
A well described course. Concepts were easy to understand, and the teaching technic is very good.
By Iva O
•Aug 15, 2022
Interesting and informative, I really enjoyed the Interviews that were offered during the course.
By minaxi m
•Aug 14, 2022
Learned so many thing during the course also Knowledge was shared by Teaching person was amazing.
By itisha d
•May 10, 2021
Thank you for designing a comprehensive course. It was very enriching learning experience for me.
By Deb J D
•Jan 17, 2021
Thank you, Prof. Nader, for such an insightful MOOC. This was probably the best MOOC on Coursera.
By Stefen B
•Oct 7, 2020
Love this course. This is the best course I have attended, thank you for the purposeful learning.
By VINAY K P
•Jun 22, 2020
An excellent course worth million dollars.Thank you guys and special thanks to my course trainer.
By Maria V
•Mar 8, 2023
I really enjoyed this course. The material was easy to understand and the tasks were up to date.
By Souhayel H
•Oct 20, 2022
Excellent class to understand branding and especially purpose-led branding and brand managemnet