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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,688 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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876 - 900 of 1,396 Reviews for Attract and Engage Customers with Digital Marketing

By Sarah A

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May 10, 2022

Perfect for beginners!

By Sherry Z

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Aug 11, 2024

LOVE IT! Very helpful

By Safe U

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Mar 22, 2024

It was a good course.

By John R

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Mar 2, 2024

Coach AK is the king!

By Rajeshwar S

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Oct 18, 2023

Knowledgeable course.

By Боевец О В

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Sep 23, 2023

Good coursse but hard

By Hassaan M

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Jun 20, 2023

Loved the instructor.

By Nuno F X d A A

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Mar 20, 2023

Top, amazing learning

By Jesus C

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Feb 22, 2023

Always keep learning.

By Hưng N

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Oct 11, 2022

That's very wonderful

By Furqan S

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Aug 6, 2022

Nice Course By Google

By ISAM A

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Jul 25, 2022

Very good and usefull

By Haide H

•

Jul 12, 2022

The Coach is amazing.

By Irving J Q

•

Jan 8, 2025

Excelente contenido.

By Salahuddin A

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Dec 31, 2024

the best one courses

By Sukhvinder S

•

Nov 19, 2024

fix low voice volume

By Matematika H

•

Aug 5, 2024

Bagus dan bermanfaat

By Muhammad I S

•

Jul 26, 2024

Excellent experience

By Raphael V S

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Jan 26, 2024

Extraordinary course

By Mahadi D

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Nov 11, 2023

Excited what's next!

By Ashwani S

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Jun 1, 2023

Great Information!!!

By William L

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May 20, 2023

This was super good!

By Gabriela A

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Mar 2, 2025

¡Excelente curso! A

By Agurto C M B

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Oct 11, 2024

Me parece excelente

By Maroly M S

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Sep 19, 2024

excelente contenido