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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,688 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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826 - 850 of 1,395 Reviews for Attract and Engage Customers with Digital Marketing

By Ann M

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Mar 16, 2023

loved it very informative!

By Daniyal P

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Mar 9, 2023

That's a brilliant course.

By Umar F

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Feb 1, 2023

Very nice and informative.

By Akhlas A

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Nov 28, 2022

Best learninig experience.

By Alex G

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Sep 4, 2022

it was amazing experience!

By gita w

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Sep 1, 2022

best place to study online

By K B

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Aug 26, 2022

great course. lots of info

By Muhammad I

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Jan 21, 2025

great top notch teaching

By SAMAY Y

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Sep 30, 2024

GREAT LEARNING EXPERIENCE

By Nader A

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Jul 24, 2024

cover all important topic

By Irina R

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Jul 23, 2024

Clear and well presented!

By Ameya S

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Jun 25, 2024

great learning experience

By Mehboob H

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Mar 14, 2024

great learning experience

By Ameer H

•

Dec 10, 2023

Gained a lot of Knowledge

By Antonio N A A

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Oct 16, 2023

Great Course and Teachers

By Sohyb S

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Sep 27, 2023

thanks coach ak very much

By lisa v o t

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Sep 6, 2023

es un modulo muy completo

By Dr S K G

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May 29, 2023

Great Learning Experience

By Paola Z

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May 2, 2023

El curso es muy completo.

By Stephen F

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Apr 30, 2023

great course! Learn a lot

By Sajjad I

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Apr 22, 2023

Overall Great Experience!

By Danny O

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Apr 8, 2023

Absolutely Amazing Course

By Rosemond P

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Jan 29, 2023

GREAT! This program! Hmm!

By Janine W

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Jan 22, 2023

Top notch course material

By เธียรชัย พ

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Oct 23, 2022

Good lesson for marketer