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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,688 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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801 - 825 of 1,396 Reviews for Attract and Engage Customers with Digital Marketing

By Stephanie M

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Nov 4, 2022

Loved it! Great information.

By Gabriela P

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Dec 27, 2024

Good citations, Challenging

By Enrique C

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Sep 18, 2024

Excelente , muy profesional

By M N F

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Jul 8, 2024

great course and high value

By Channing

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May 27, 2024

I learned so much thank you

By Kamel R

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Jan 29, 2024

This was tough but I did it

By Noorem

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Sep 27, 2023

It was an amazing course :)

By Waseem K

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Sep 16, 2023

these courses very helpful.

By aman d

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Sep 8, 2023

Amazing learning experience

By Adnan U

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Aug 17, 2023

Proved game changer for me.

By Fady W

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Mar 1, 2023

I love Google's Instructors

By Nataela R P

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Jan 7, 2023

very usefull and insightful

By ABDELATIF E B

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Dec 28, 2022

The course is very valuable

By Jason T

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Oct 25, 2022

Enjoy learning from google

By Muhammad A R

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Aug 30, 2022

I Learn more then i expect.

By dave b

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Jul 28, 2022

I love the learning format.

By clif t

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Jun 15, 2022

Amazing course! Thank you!

By Melina T

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Jun 9, 2022

Very Practical and Relevant

By M

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Dec 24, 2024

GOOD PLATFORM FOR LEARNING

By Sindy G

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Nov 3, 2024

Great course learned alot!

By Umair k

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Oct 20, 2024

I am totallyy lovingggg it

By Naveen

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Aug 25, 2024

I loved it, Thanks Google.

By Hazel M

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Sep 2, 2023

learnt a lot from this cou

By The M

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Jul 3, 2023

Very helpful and thorough.

By MUHAMMAD I

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May 30, 2023

It was amazing information