• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Supervised Text Classification for Marketing Analytics

      Skills you'll gain: Supervised Learning, Deep Learning, Tensorflow, Scikit Learn (Machine Learning Library), Python Programming, Machine Learning, Performance Metric, Marketing Analytics, Natural Language Processing, Marketing, Text Mining, Performance Analysis, Artificial Neural Networks

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Managing Uncertainty in Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Probability, Forecasting, Probability Distribution, Consumer Behaviour, Data-Driven Decision-Making, Risk Analysis, Customer Analysis, Microsoft Excel, Simulation and Simulation Software, Insurance and Warranty Claims Processing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      68 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Network Analysis for Marketing Analytics

      Skills you'll gain: Network Analysis, Marketing Analytics, Text Mining, Market Analysis, Unstructured Data, Data Visualization Software, Social Media, Natural Language Processing, Big Data, Data Processing, Python Programming

      Build toward a degree

      2.8
      Rating, 2.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Unsupervised Text Classification for Marketing Analytics

      Skills you'll gain: Unsupervised Learning, Unstructured Data, Text Mining, Marketing Analytics, JSON, Machine Learning Methods, Deep Learning, Data Processing, Natural Language Processing, Machine Learning, Data Wrangling, Dimensionality Reduction, Feature Engineering, Statistical Methods, Python Programming

      Build toward a degree

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Sports Performance Analytics

      Skills you'll gain: Classification And Regression Tree (CART), Correlation Analysis, Supervised Learning, Data Manipulation, Applied Machine Learning, Scikit Learn (Machine Learning Library), Statistical Methods, Matplotlib, Probability & Statistics, Machine Learning, Statistical Analysis, Predictive Modeling, Performance Analysis, Forecasting, Regression Analysis, Data Analysis, Analytics, Injury Prevention, Python Programming, Predictive Analytics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      263 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Retail Marketing Strategy

      Skills you'll gain: Marketing Strategies, Competitive Analysis, Consumer Behaviour, Business-To-Consumer, Branding, Customer experience strategy (CX), Merchandising, Brand Strategy, E-Commerce, Technology Strategies, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      275 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tableau Learning Partner

      Introduction to Business Analytics

      Skills you'll gain: Data Literacy, Tableau Software, Business Analytics, Business Analysis, Business Intelligence, Data Analysis, Analytics, Business Process, Project Management, Data-Driven Decision-Making, Dashboard, Descriptive Analytics, Predictive Analytics, Data Manipulation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      440 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International B2B (Business to Business) Marketing

      Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Growth Strategies, Market Opportunities, Business-To-Consumer, Business Strategies, Target Market, Marketing, Marketing Channel, Promotional Strategies, Marketing Strategies, Product Marketing, Purchasing, Marketing Communications, Value Propositions, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      590 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM AI Foundations for Business

      Skills you'll gain: Generative AI Agents, Data Literacy, Generative AI, Data Mining, Enterprise Architecture, Data Analysis, Data Science, Data Architecture, Strategic Decision-Making, OpenAI, Information Architecture, Data-Driven Decision-Making, Big Data, Data Management, Strategic Thinking, Artificial Intelligence, ChatGPT, Analytics, Business Process Automation, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      96K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Customer Demand Planning, Procurement, Competitive Analysis, Supply Chain, Inventory Management, Customer experience strategy (CX), Inventory Control, Inventory Management System, Inventory Accounting, Supplier Performance Management, Supply Chain Planning, Supply Management, Supply Chain Management, Supplier Management, Business Strategy, Data Analysis, Business Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      Fundamentals of Marketing Strategy

      Skills you'll gain: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Marketing Planning, Target Market, Competitive Analysis, Market Analysis, Market Research, Business Strategy, Business, Business Analysis, Auditing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      240 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Data Science

      Skills you'll gain: SQL, Data Literacy, Relational Databases, Data Mining, Jupyter, Query Languages, Data Analysis Software, Data Science, Data Visualization Software, Data Analysis, Statistical Programming, Databases, Data Modeling, Database Management, R Programming, Data Cleansing, Computer Programming Tools, Stakeholder Engagement, Data-Driven Decision-Making, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      100K reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…91011…344

    In summary, here are 10 of our most popular marketing analytics courses

    • Supervised Text Classification for Marketing Analytics: University of Colorado Boulder
    • Managing Uncertainty in Marketing Analytics: Emory University
    • Network Analysis for Marketing Analytics: University of Colorado Boulder
    • Unsupervised Text Classification for Marketing Analytics: University of Colorado Boulder
    • Sports Performance Analytics: University of Michigan
    • Retail Marketing Strategy: University of Pennsylvania
    • Introduction to Business Analytics: Tableau Learning Partner
    • International B2B (Business to Business) Marketing: Yonsei University
    • IBM AI Foundations for Business: IBM
    • Supply Chain Analytics: Rutgers the State University of New Jersey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok