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    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • Status: Preview
      Preview
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Annual Reports, Financial Statement Analysis, Retail Store Operations, Marketing Communications, Brand Management, Financial Analysis, Business Modeling, Branding, Digital Media Strategy, Business Management, Product Management, Business Strategy, Merchandising, Communication Strategies, Product Development, E-Commerce, Consumer Behaviour, Customer experience strategy (CX)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Virginia

      Artificial Intelligence in Marketing

      Skills you'll gain: Customer Engagement, Personalized Service, Marketing, Data-Driven Decision-Making, Marketing Analytics, Business Intelligence, Digital Transformation, Market Intelligence, Artificial Intelligence, Business Strategy, Digital Marketing, Competitive Analysis, Network Analysis, Digital Media Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      311 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Twitter, LinkedIn, and YouTube Marketing

      Skills you'll gain: Professional Networking, LinkedIn, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Management, Campaign Management, Advertising Campaigns, Social Media Content, Social Media Strategy, Brand Awareness, Paid media, Marketing, Digital Marketing, Relationship Building, Digital Advertising, Advertising, Content Marketing, Video Production, Marketing Analytics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      88 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Content Marketing, Social Media Strategy, Marketing Strategies, Social Media, Return On Investment, Instagram, Influencing, Brand Awareness, Customer Engagement, Key Performance Indicators (KPIs), Target Audience, Presentations

      4.3
      Rating, 4.3 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Utilize LinkedIn for Career Search

      Skills you'll gain: LinkedIn, Professional Networking, Professional Development, Applicant Tracking Systems, Social Media, Job Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      264 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Marketing Automation with AI and HubSpot: Plan to Execution

      Skills you'll gain: Marketing Automation, Prompt Engineering, Dashboard, Marketing Analytics, HubSpot CRM, Campaign Management, Lead Generation, Marketing Strategies, Email Marketing, Workflow Management, ChatGPT, MarTech, Customer Relationship Management (CRM) Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Marketing Digital

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Online Advertising, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Marketing Strategies, Marketing, Paid media, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Building a Business Presence With Facebook Marketing

      Skills you'll gain: Facebook, Social Media Marketing, Digital Advertising, Social Media, Drive Engagement, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing, Advertising, Content Creation, Business Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Marketing, Marketing Strategies, Marketing Channel, Digital Advertising, Market Dynamics, Digital Marketing, Consumer Behaviour, Product Development, Digital Transformation, Innovation, Brand Management, Product Promotion, Retail Sales, Customer Engagement, Content Creation

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Entertainment and Sports Marketing

      Skills you'll gain: Global Marketing, Marketing, Digital Marketing, Marketing Strategies, Event Marketing, Social Media Marketing, Innovation, Target Audience, Content Creation, Brand Awareness, Storytelling, Influencing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      489 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Digital Marketing

      Skills you'll gain: Search Engine Marketing, Online Advertising, Keyword Research, Digital Marketing, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Pay Per Click Advertising, Web Analytics and SEO, Storytelling, Brand Management, Customer Relationship Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      217 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International B2B (Business to Business) Marketing

      Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Growth Strategies, Market Opportunities, Business-To-Consumer, Business Strategies, Target Market, Marketing, Marketing Channel, Promotional Strategies, Marketing Strategies, Product Marketing, Purchasing, Marketing Communications, Value Propositions, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      590 reviews

      Mixed · Course · 1 - 4 Weeks

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    1…8910…251

    In summary, here are 10 of our most popular search engine marketing courses

    • Management of Fashion and Luxury Companies: Università Bocconi
    • Artificial Intelligence in Marketing: University of Virginia
    • Twitter, LinkedIn, and YouTube Marketing: Digital Marketing Institute
    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • Utilize LinkedIn for Career Search: Coursera Project Network
    • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera Project Network
    • Marketing Digital: Universidad Austral
    • Building a Business Presence With Facebook Marketing: Coursera Project Network
    • Marketing in a Digital World: University of Illinois Urbana-Champaign
    • International Entertainment and Sports Marketing: Yonsei University

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