• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Digital Analytics

    Digital Analytics Courses Online

    Master digital analytics for measuring online performance. Learn to analyze web traffic, user behavior, and digital marketing effectiveness using tools like Google Analytics.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Digital Analytics Course Catalog

    • Status: Preview
      Preview
      U

      University of California, Irvine

      Human Resources Analytics

      Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Human Resource Strategy, Human Resources, Business Metrics, Performance Metric, Workforce Planning, Business Analytics, Employee Training, Employee Engagement, Employee Retention, Compensation Analysis, Data Analysis, Recruitment Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Customer Demand Planning, Procurement, Competitive Analysis, Supply Chain, Inventory Management, Customer experience strategy (CX), Inventory Control, Inventory Management System, Inventory Accounting, Supplier Performance Management, Supply Management, Supplier Management, Supply Chain Management, Business Strategy, Supply Chain Planning, Data Analysis, Business Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Marketing Digital

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Online Advertising, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Marketing Strategies, Marketing, Paid media, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Digital Transformation in Financial Services

      Skills you'll gain: FinTech, Payment Systems, Payment Processing, Financial Services, Financial Regulations, Digital Transformation, Mobile Banking, Banking Services, Technology Strategies, Innovation, Financial Market, Competitive Analysis, Business Analysis, Business Technologies, Analysis, Business Transformation, Business Strategy, Regulatory Requirements, Financial Regulation, Strategic Planning

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Target Audience, Customer experience strategy (CX), Social Media Marketing, Social Media Strategy, Social Media, Key Performance Indicators (KPIs), Marketing Channel, Goal Setting, Marketing Strategies, Marketing, Facebook, Instagram, Digital Marketing, Policy Development, LinkedIn

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Digital Transformation

      Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Design Thinking, Growth Strategies, Business Technologies, Business Strategy, Corporate Strategy, Innovation, Emerging Technologies, Business Process Management, Change Management, Competitive Analysis, Internet Of Things, Artificial Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universitat Autònoma de Barcelona

      Digital Systems: From Logic Gates to Processors

      Skills you'll gain: Computer Architecture, System Design and Implementation, Computer Hardware, Digital Design, Hardware Architecture, Design Software, Pseudocode, Verification And Validation, Algorithms, Simulations

      4.3
      Rating, 4.3 out of 5 stars
      ·
      842 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Marketing Analytics, Customer Analysis, Descriptive Statistics, Customer Insights, Customer Demand Planning, Data Analysis, Pivot Tables And Charts, Exploratory Data Analysis, Marketing, Market Research, Social Media, Market Analysis, Business Analysis, Forecasting, Analytical Skills, Data Mining, Social Media Management, Marketing Effectiveness, Probability, Microsoft Excel

      4.3
      Rating, 4.3 out of 5 stars
      ·
      520 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Relational Database Administrator

      Skills you'll gain: Data Warehousing, SQL, Linux Commands, Database Administration, Web Scraping, IBM DB2, Bash (Scripting Language), Data Pipelines, Apache Airflow, Database Design, MySQL, Database Management, Database Architecture and Administration, Star Schema, Extract, Transform, Load, Relational Databases, Data Engineering, Generative AI, Jupyter, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      59K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Digital Product Management: Modern Fundamentals

      Skills you'll gain: Product Management, New Product Development, Product Lifecycle Management, Product Development, Product Improvement, Product Roadmaps, Customer Engagement, Innovation, Team Management, Agile Methodology, Management Training And Development, Design Thinking, Analysis, B2B Sales, Stakeholder Management, Marketing Analytics, Growth Strategies, Customer Insights, A/B Testing, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Key Technologies for Business

      Skills you'll gain: Generative AI Agents, Data Literacy, Cloud Computing Architecture, Generative AI, Cloud Computing, Cloud Security, Cloud Services, Cloud Infrastructure, Data Mining, Public Cloud, Cloud Storage, Data Analysis, Data Science, OpenAI, Serverless Computing, Cloud-Native Computing, Data-Driven Decision-Making, ChatGPT, Business Process Automation, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      102K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Python for Data Analytics

      Skills you'll gain: Regression Analysis, Data Visualization, Pandas (Python Package), Statistical Inference, Data Manipulation, Matplotlib, Statistical Analysis, Time Series Analysis and Forecasting, Predictive Modeling, Data Visualization Software, Seaborn, Probability & Statistics, Data Structures, NumPy, Programming Principles, Descriptive Statistics, Python Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 3 Months

    Digital Analytics learners also search

    Analytics
    Business Analytics
    Web Analytics
    Financial Analytics
    Social Media Analytics
    Business Intelligence
    Accounting Analytics
    Business Intelligence Projects
    1…789…406

    In summary, here are 10 of our most popular digital analytics courses

    • Human Resources Analytics: University of California, Irvine
    • Supply Chain Analytics: Rutgers the State University of New Jersey
    • Marketing Digital: Universidad Austral
    • Digital Transformation in Financial Services: Copenhagen Business School
    • Introduction to Social Media Marketing: Meta
    • Digital Transformation: University of Virginia
    • Digital Systems: From Logic Gates to Processors: Universitat Autònoma de Barcelona
    • Foundations of Marketing Analytics: Emory University
    • IBM Relational Database Administrator: IBM
    • Digital Product Management: Modern Fundamentals: University of Virginia

    Skills you can learn in Business Essentials

    Analytics (37)
    Presentation (33)
    Modeling (29)
    Business Analytics (27)
    Language (26)
    Microsoft Excel (26)
    Writing (26)
    Speech (18)
    Plan (17)
    Business Communication (16)
    Decision-making (16)
    Leadership (15)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok