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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      IIT Roorkee

      Executive MBA

      Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule, Project Portfolio Management, Financial Statement Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft SQL Server

      Skills you'll gain:

      Beginner · Professional Certificate · 1 - 3 Months

    • U

      University of North Texas

      Bachelor of Science in General Business

      Skills you'll gain: Operations Management, Mediation, Compensation and Benefits, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Sales Process, Data Mining, Data Visualization, Design Thinking, Global Marketing, Probability & Statistics, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Political Sciences, Social Justice, Music History, Sociology

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of London

      Bachelor of Science in Business Administration

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Colorado Boulder

      Master of Science in Electrical and Computer Engineering

      Skills you'll gain: Object Oriented Design, User Story, SQL, Systems Engineering, Real-Time Operating Systems, New Product Development, Field-Programmable Gate Array (FPGA), Delegation Skills, Unsupervised Learning, Sampling (Statistics), Failure Analysis, Supplier Management, Sustainability Reporting, Accountability, Data Ethics, Data Mining, Statistical Modeling, Goal Setting, Proposal Writing, Generative AI

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Maestría en Inteligencia Artificial

      Skills you'll gain: Real-Time Operating Systems, Supervised Learning, Unsupervised Learning, Reinforcement Learning, Cloud-Native Computing, Computer Vision, Natural Language Processing, MLOps (Machine Learning Operations), Containerization, Artificial Intelligence, Generative AI, Dimensionality Reduction, Probability & Statistics, Control Systems, Data Ethics, Machine Learning Methods, Machine Controls, Technical Communication, Innovation, Bioinformatics

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      G

      Google Cloud

      Cloud Spanner について

      Skills you'll gain: Google Cloud Platform, Database Administration, Database Architecture and Administration, Database Management, Data Migration, Cloud Applications, SQL, Query Languages, Database Design, Systems Administration, Scalability

      Intermediate · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Power Electronics Graduate Certificate

      Skills you'll gain: Power Electronics, Debugging, Tensorflow, Computer Vision, Display Devices, Control Systems, Computer Displays, Image Analysis, Semiconductors, Electronic Systems, PyTorch (Machine Learning Library), Systems Design, Artificial Neural Networks, Applied Machine Learning, USB, Electrical Engineering, Electrical Systems, Computer Programming Tools, Electrical Power, Technical Design

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Status: New
      New
      G

      Google Cloud

      Google Cloud における生成 AI を使用したウェブサイトのモダナイゼーション

      Skills you'll gain: Generative AI, Web Analytics and SEO, AI Personalization, Web Content, Google Cloud Platform, Web Design, User Experience, Content Management

      Beginner · Course · 1 - 4 Weeks

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Gestión de Inversiones

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Capital Markets, Portfolio Management, Accrual Accounting, Risk Management, Financial Analysis, Financial Market, Investments, Financial Regulation, Financial Accounting, Balance Sheet, Income Statement, Accounting, Ethical Standards And Conduct, Risk Analysis, Finance, Financial Modeling, Financial Data, Financial Trading

      Credit offered

      Mastertrack · 6 - 12 Months

    • O

      O.P. Jindal Global University

      M.A. Public Policy

      Skills you'll gain: Econometrics, Surveys, Environmental Laws, Sampling (Statistics), Social Sciences, Public Policies, Political Sciences, Data Collection, Health Disparities, Economics, Policy, and Social Studies, Economic Development, Policy Analysis, Presentations, International Relations, Diplomacy, Economics, Complex Problem Solving, Immigration Law, Research Methodologies, Socioeconomics

      Earn a degree

      Degree · 1 - 4 Years

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Modelos Analíticos para la Toma de Decisiones de Negocio

      Skills you'll gain: Descriptive Analytics, Business Analytics, Data Mining, Dimensionality Reduction, Predictive Analytics, Big Data, Data Management, Statistical Modeling, Visualization (Computer Graphics), Business Intelligence, Data Visualization, Predictive Modeling, Statistical Methods, Data Modeling, Analytics, Advanced Analytics, Data-Driven Decision-Making, Data Visualization Software, Statistical Visualization, Matplotlib

      Credit offered

      Mastertrack · 6 - 12 Months

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    In summary, here are 10 of our most popular brand management courses

    • Executive MBA: IIT Roorkee
    • Microsoft SQL Server: Microsoft
    • Bachelor of Science in General Business: University of North Texas
    • Bachelor of Science in Business Administration: University of London
    • Master of Science in Electrical and Computer Engineering: University of Colorado Boulder
    • Maestría en Inteligencia Artificial: Universidad de los Andes
    • Cloud Spanner について: Google Cloud
    • Power Electronics Graduate Certificate: University of Colorado Boulder
    • Google Cloud における生成 AI を使用したウェブサイトのモダナイゼーション: Google Cloud
    • Certificado en Gestión de Inversiones: Pontificia Universidad Católica de Chile

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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