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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Pay Per Click Advertising, Google Ads, Online Advertising, Digital Advertising, Search Engine Marketing, Social Media, Contextual Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media Strategy, Paid media, Campaign Management, Keyword Research, Search Engine Optimization, Media Buying, Facebook, Data Ethics, Pinterest, Instagram

      4.6
      Rating, 4.6 out of 5 stars
      ·
      786 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Leadership & Strategy

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Innovation, Organizational Leadership, Leadership, Strategic Leadership, Artificial Intelligence, Data Ethics, Large Language Modeling, Leadership and Management, Culture Transformation, Human Machine Interfaces, Organizational Effectiveness, Organizational Change, Creativity, Risk Management Framework, Problem Solving, Risk Management, Application Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.1K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Implementation

      Skills you'll gain: Product Lifecycle Management, Integrated Marketing Communications, Marketing Communications, Brand Management, Advertising, Customer experience strategy (CX), Branding, Brand Strategy, Marketing, Product Management, Strategic Decision-Making, Marketing Channel, Peer Review, Revenue Management, Retail Management, Marketing Strategies, Product Assortment, Strategic Marketing, Product Strategy, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategic Management and Innovation

      Skills you'll gain: Business Strategy, Strategic Thinking, Organizational Strategy, Organizational Structure, Strategic Leadership, Strategic Decision-Making, Peer Review, Strategic Planning, Plan Execution, Project Management, Competitive Analysis, Performance Measurement, Culture Transformation, Business Planning, Innovation, Corporate Strategy, Market Analysis, Resource Management, Global Marketing, Project Implementation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Project Management

      Skills you'll gain: Project Management Life Cycle, Project Management, Organizational Change, Change Management, Project Scoping, Leadership and Management, Organizational Structure, Project Planning, Project Closure, Agile Methodology, Waterfall Methodology, Communication Planning, Strategic Thinking, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      96K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Pricing Strategy Optimization

      Skills you'll gain: Market Dynamics, Price Negotiation, Presentations, Competitive Analysis, Strategic Marketing, Revenue Management, Consumer Behaviour, Product Lifecycle Management, Demand Planning, Business Strategy, Customer Analysis, Value Propositions, Game Theory, Marketing Psychology, Customer Insights, Regression Analysis, Product Management, Economics, Retail Sales, Product Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      910 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media Marketing in Practice

      Skills you'll gain: Social Media Marketing, Social Media, Professional Networking, Social Media Strategy, LinkedIn, Paid media, Social Media Management, Digital Media Strategy, Facebook, Social Media Campaigns, Instagram, Content Marketing, Digital Advertising, Content Performance Analysis, Digital Marketing, Advertising Campaigns, Marketing Strategies, Content Creation, Campaign Management, Social Media Content

      4.5
      Rating, 4.5 out of 5 stars
      ·
      544 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      EIT Digital

      Marketing Strategy for Entrepreneurs

      Skills you'll gain: Closing (Sales), Customer Analysis, Sales Process, Marketing, Marketing Strategy and Techniques, Business Marketing, Cold Calling, Marketing Strategies, Sales, Strategic Marketing, Market Analysis, Sales Strategy, Entrepreneurship, Target Market, Market Opportunities, Growth Strategies, Market Research, Consumer Behaviour, Digital Marketing, Advertising

      4.4
      Rating, 4.4 out of 5 stars
      ·
      155 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Strategy Capstone Project

      Skills you'll gain: Market Research, Market Analysis, Consumer Behaviour, Customer Insights, Marketing Planning, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Target Market, Competitive Analysis, Product Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Marketing Communications, Event Marketing, Revenue Management, Marketing, Media and Communications, Social Media, Brand Loyalty, Public Relations, Crisis Management, Loyalty Programs, Press Releases, Marketing Strategies, Customer Engagement, Strategic Partnership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Target Audience, Customer experience strategy (CX), Social Media Marketing, Social Media Strategy, Social Media, Key Performance Indicators (KPIs), Marketing Channel, Goal Setting, Marketing Strategies, Marketing, Facebook, Instagram, Digital Marketing, Policy Development, LinkedIn

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.3K reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing strategy courses

    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • Generative AI Leadership & Strategy: Vanderbilt University
    • Marketing Mix Implementation: IE Business School
    • Strategic Management and Innovation: Copenhagen Business School
    • Foundations of Project Management: Google
    • Pricing Strategy Optimization: University of Virginia
    • Social Media Marketing in Practice: Digital Marketing Institute
    • Marketing Strategy for Entrepreneurs: EIT Digital
    • Marketing Strategy Capstone Project: IE Business School
    • Sports Marketing: Northwestern University

    Skills you can learn in Marketing

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    Brand (13)
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