• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Copywriting Course for Your Goals

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Research Report: Delivering Insights

      Skills you'll gain: Data Synthesis, Data Literacy, Data Storytelling, Data Presentation, Presentations, Research Reports, Market Research, Data Visualization Software, Customer Insights, Marketing Strategies, Quantitative Research, Social Media Marketing, Market Analysis, Marketing Effectiveness, Consumer Behaviour, Market Opportunities, Data Analysis, Advertising, Digital Advertising, Digital Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      177 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Customer Engagement, Marketing Materials, Generative AI, Marketing Strategies, Advertising, A/B Testing, Marketing, Content Creation, ChatGPT, Marketing Analytics, Growth Strategies, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      64 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      B

      Berklee

      Songwriting: Writing, Arranging, and Producing Music

      Skills you'll gain: File Management, Musical Composition, Music Theory, Music, Instrumental Music, Music Performance, Storytelling, Media Production, Automation, System Configuration, Data Import/Export, Computer Programming, Writing, Creativity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Digital Transformation in Hospitality

      Skills you'll gain: Service Design, Change Management, Design Thinking, Social Media Campaigns, Performance Measurement, Social Media Marketing, Social Media, Content Performance Analysis, Social Media Management, Innovation, Social Media Content, Business Process Management, Business Process Improvement, Performance Improvement, Digital Marketing, Operational Efficiency, Leadership, Customer Engagement, Content Management, Search Engine Optimization

      4.2
      Rating, 4.2 out of 5 stars
      ·
      32 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Strategic Leadership in Hospitality

      Skills you'll gain: Financial Statement Analysis, Service Design, Financial Analysis, Change Management, Design Thinking, Social Media Campaigns, Hospitality Management, Social Media Marketing, Income Statement, Social Media, Hotels and Accommodations, Revenue Management, Financial Forecasting, Finance, Strategic Planning, Operations Management, Capital Budgeting, Prototyping, Key Performance Indicators (KPIs), Search Engine Optimization

      4.4
      Rating, 4.4 out of 5 stars
      ·
      94 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Luxury Hospitality & Brand Innovation

      Skills you'll gain: Service Design, Change Management, Social Media Campaigns, Hospitality Management, Hospitality Services, Social Media Marketing, Social Media, Content Performance Analysis, Innovation, Design Thinking, Social Media Management, Service Management, Customer experience improvement, Brand Marketing, Digital Marketing, Prototyping, Design, Leadership, Content Marketing, Search Engine Optimization

      4.4
      Rating, 4.4 out of 5 stars
      ·
      173 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Freelance Editor Marketing: Attract Your Ideal Clients

      Skills you'll gain: Video Editing, Social Media Strategy, Videography, Instagram, Social Media Marketing, Brand Marketing, Digital Content, Branding, Marketing Collateral, Portfolio Management, Promotional Strategies, Creativity

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for Instagram

      Skills you'll gain: Drive Engagement, Content Performance Analysis, Photography, Photo Editing, Video Editing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Facebook Content Creation Essentials

      Skills you'll gain: Facebook, Drive Engagement, Social Media Content, Content Creation, Copywriting, Ideation, Customer Engagement, Photo/Video Production and Technology, Social Media, Video Production, Storytelling, Digital Content, Photo Editing, Generative AI Agents, Writing, Video Editing

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Photography Basics and Beyond: From Smartphone to DSLR

      Skills you'll gain: Photography, Peer Review, Design Elements And Principles, Photo Editing, Photo/Video Production and Technology, Graphic and Visual Design, Design, Digital Design, Color Theory, Aesthetics, Digital Publishing, Adobe Creative Cloud, Content Creation, Design Reviews, File Management, Creativity, Timelines, Social Media, Copywriting, Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      TikTok Storytelling: Write Compelling Stories

      Skills you'll gain: TikTok, Storytelling, Storyboarding, Content Creation, Writing and Editing, Concision, Scripting, Writing

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Communication Planning, Media and Communications, Marketing Collateral, Crisis Management, Storytelling, Corporate Communications, Communication Strategies, Branding, Corporate Sustainability, Brand Management, Business Ethics, Media Strategy, Stakeholder Communications, Journalism, Influencing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      695 reviews

      Beginner · Specialization · 3 - 6 Months

    Searches related to copywriting

    copywriting with chatgpt: produce compelling copy that sells
    copywriting with chatgpt: crafting high-quality blog content
    ai-enhanced copywriting: surferseo, upword and anyword
    ai-enhanced content creation:elevate copywriting with humata
    1…678…18

    In summary, here are 10 of our most popular copywriting courses

    • Research Report: Delivering Insights: University of California, Davis
    • Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
    • Songwriting: Writing, Arranging, and Producing Music: Berklee
    • Digital Transformation in Hospitality: Starweaver
    • Strategic Leadership in Hospitality: Starweaver
    • Luxury Hospitality & Brand Innovation: Starweaver
    • Freelance Editor Marketing: Attract Your Ideal Clients: Skillshare
    • Creating Engaging Content for Instagram: Coursera
    • Facebook Content Creation Essentials: Coursera
    • Photography Basics and Beyond: From Smartphone to DSLR: Michigan State University

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok