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    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

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    Find the Best Copywriting Course for Your Goals

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

      Skills you'll gain: Advertising Campaigns, Advertising, Production Planning, Brand Strategy, Branding, Marketing Communications, Proposal Development, Marketing, Creative Design, Storytelling, Brand Awareness, Presentations, Value Propositions, Ideation, Campaign Management, Persona Development, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      272 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      G

      Georgia Institute of Technology

      Better Business Writing in English

      Skills you'll gain: Proposal Writing, Business Writing, Business Correspondence, Presentations, Report Writing, Microsoft PowerPoint, Business Communication, Writing, Writing and Editing, Concision, Grammar, Organizational Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      510 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Writing and Editing: Revising

      Skills you'll gain: Editing, Concision, Proofreading, Writing, Constructive Feedback, Empathy, Productivity, Mental Concentration, Time Management, Creativity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      387 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Digital Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Marketing Channel, Target Audience, Customer Insights, Content Marketing, Persona Development, Performance Metric, E-Commerce, Email Marketing, Social Media Marketing, Customer Communications Management, Business Metrics, Brand Marketing, Search Engine Optimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      208 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      M

      Michigan State University

      Transmedia Writing

      Skills you'll gain: Game Design, Video Game Development, Storytelling, Content Creation, Storyboarding, Writing, Conceptual Design, Scripting

      4.4
      Rating, 4.4 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Customer Engagement, Marketing Materials, Generative AI, Marketing Strategies, Advertising, A/B Testing, Marketing, Content Creation, ChatGPT, Marketing Analytics, Growth Strategies, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      64 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      TikTok Storytelling: Write Compelling Stories

      Skills you'll gain: TikTok, Storytelling, Storyboarding, Content Creation, Writing and Editing, Concision, Scripting, Writing

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Shopify eCommerce Ads Masterclass: Targeting & Production

      Skills you'll gain: Marketing, Copywriting, Marketing Materials, Facebook, Target Audience, Persona Development, Advertising, Advertising Campaigns, Social Media Campaigns, Online Advertising, Content Performance Analysis, Digital Advertising, Campaign Management, Customer Analysis, Marketing Budgets, Bidding, Content Creation, Video Production

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Adobe

      Social Media Content and Strategy

      Skills you'll gain: Social Media Content, Social Media Strategy, Social Media, Social Media Marketing, Target Audience, Content Performance Analysis, Content Creation, Content Strategy, Customer Engagement, Drive Engagement, Instagram, TikTok, Copywriting, Data Ethics, Branding, Video Production, Scheduling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      178 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Communication Planning, Media and Communications, Marketing Collateral, Crisis Management, Storytelling, Corporate Communications, Communication Strategies, Branding, Corporate Sustainability, Brand Management, Business Ethics, Media Strategy, Stakeholder Communications, Journalism, Influencing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      695 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Analytics: Optimize Performance

      Skills you'll gain: Benchmarking, Content Performance Analysis, Search Engine Optimization, Marketing Analytics, Web Analytics and SEO, Performance Analysis, Key Performance Indicators (KPIs), Content Strategy, AI Personalization, Customer Insights, Trend Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for Instagram

      Skills you'll gain: Drive Engagement, Content Performance Analysis, Photography, Photo Editing, Video Editing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular copywriting courses

    • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
    • Better Business Writing in English: Georgia Institute of Technology
    • Writing and Editing: Revising: University of Michigan
    • Customer Understanding and Digital Marketing Channels: Unilever
    • Transmedia Writing: Michigan State University
    • Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
    • TikTok Storytelling: Write Compelling Stories: Coursera
    • Shopify eCommerce Ads Masterclass: Targeting & Production: Skillshare
    • Social Media Content and Strategy: Adobe
    • Introduction to Public Relations and the Media: University of Colorado Boulder

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

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