• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Copywriting

    Copywriting Courses

    Copywriting courses can help you learn how to write persuasive, clear, and engaging content that drives action across marketing channels.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Copywriting Course for Your Goals

    • Status: New
      New
      Status: Preview
      Preview
      S

      SkillsBooster Academy

      Perplexity AI: A Comprehensive Guide to Generative AI

      Skills you'll gain: Prompt Engineering, AI Personalization, Keyword Research, Campaign Management, Email Marketing, Content Creation, Business Process Automation, Generative AI Agents, Content Marketing, Search Engine Optimization, Marketing, Digital Marketing, Business Marketing, ChatGPT, Artificial Intelligence and Machine Learning (AI/ML), Social Media Marketing, Automation, Business Management, Business, Market Trend

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Persona Development, Keyword Research, Digital Marketing, Web Content, Content Strategy, Content Creation, Target Audience, Consumer Behaviour, Algorithms, Data Analysis, Business Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Fundamentals of Social Media Advertising

      Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Advertising, Facebook, Digital Advertising, Social Media Campaigns, Advertising Campaigns, Social Media Marketing, Team Oriented, Marketing Materials, Data Ethics, Content Creation, Information Privacy, Copywriting, Campaign Management, Data Collection, Brand Management, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Copyright Law

      Skills you'll gain: Intellectual Property, Writing and Editing, Creativity, Legal Research, Music, Digital Content

      4.8
      Rating, 4.8 out of 5 stars
      ·
      368 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      B

      Berklee

      Songwriting: Writing the Music

      Skills you'll gain: Musical Composition, Music, Music Theory, Music Performance, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      63 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Writing and Editing: Revising

      Skills you'll gain: Editing, Concision, Proofreading, Writing, Constructive Feedback, Empathy, Productivity, Mental Concentration, Time Management, Creativity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      387 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Web Analytics and SEO, Marketing Analytics, Social Media Content, Analytics, Web Content, Social Media Strategy, Content Strategy, Digital Media Strategy, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Revenue Management, Social Media Management, Brand Marketing

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      K

      Kennesaw State University

      Writing Professional Email and Memos (Project-Centered Course)

      Skills you'll gain: Technical Writing, Writing, Business Writing, Business Correspondence, Grammar, Peer Review, Editing, Proofreading, Business Communication, Professionalism, Communication

      4.3
      Rating, 4.3 out of 5 stars
      ·
      453 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

      Skills you'll gain: Advertising Campaigns, Advertising, Production Planning, Brand Strategy, Branding, Marketing Communications, Proposal Development, Marketing, Creative Design, Storytelling, Brand Awareness, Presentations, Value Propositions, Ideation, Campaign Management, Persona Development, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      272 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      G

      Georgia Institute of Technology

      Better Business Writing in English

      Skills you'll gain: Proposal Writing, Business Writing, Business Correspondence, Presentations, Report Writing, Microsoft PowerPoint, Business Communication, Writing, Writing and Editing, Concision, Grammar, Organizational Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      510 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Entrepreneurship 3: Growth Strategies

      Skills you'll gain: Growth Strategies, Customer Acquisition Management, Key Performance Indicators (KPIs), Customer Demand Planning, Business Metrics, Social Media Marketing, Market Dynamics, Entrepreneurship, Forecasting, Search Engine Optimization, Business Strategy, Marketing, Talent Management, Digital Marketing, Public Relations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      W

      Wesleyan University

      Creative Writing: The Craft of Style

      Skills you'll gain: Storytelling, Writing, Editing, Creativity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    Searches related to copywriting

    copywriting with chatgpt: produce compelling copy that sells
    copywriting with chatgpt: crafting high-quality blog content
    ai-enhanced copywriting: surferseo, upword and anyword
    ai-enhanced content creation:elevate copywriting with humata
    1…567…18

    In summary, here are 10 of our most popular copywriting courses

    • Perplexity AI: A Comprehensive Guide to Generative AI: SkillsBooster Academy
    • Introduction to Google SEO: University of California, Davis
    • Fundamentals of Social Media Advertising: Meta
    • Copyright Law: University of Pennsylvania
    • Songwriting: Writing the Music: Berklee
    • Writing and Editing: Revising: University of Michigan
    • YouTube Optimization: Grow Your Presence: Coursera
    • Writing Professional Email and Memos (Project-Centered Course): Kennesaw State University
    • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
    • Better Business Writing in English: Georgia Institute of Technology

    Why Learn Copywriting?

    Copywriting is the art of using words to influence, inform, and inspire—often in the context of advertising, branding, or digital marketing. It blends creativity with strategy to connect with audiences and prompt specific actions. Learning copywriting can help you craft compelling messages, boost conversions, and strengthen your voice across platforms.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok