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    • Product Marketing

    Product Marketing Courses Online

    Master product marketing for successful product launches. Learn about market positioning, product messaging, and go-to-market strategies.

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    Explore the Product Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Marketing, Marketing Strategies, Marketing Channel, Digital Advertising, Market Dynamics, Digital Marketing, Consumer Behaviour, Product Development, Digital Transformation, Innovation, Brand Management, Product Promotion, Retail Sales, Customer Engagement, Content Creation

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Annual Reports, Financial Statement Analysis, Retail Store Operations, Marketing Communications, Brand Management, Financial Analysis, Business Modeling, Branding, Digital Media Strategy, Business Management, Product Management, Business Strategy, Merchandising, Communication Strategies, Product Development, E-Commerce, Consumer Behaviour, Customer experience strategy (CX)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Customer Engagement, Marketing Materials, Generative AI, Marketing Strategies, Advertising, A/B Testing, Marketing, Content Creation, ChatGPT, Marketing Analytics, Growth Strategies, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      64 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing, Customer Retention, Marketing Strategies, Data-Driven Decision-Making, Regression Analysis, Analytics, Customer Insights, Brand Awareness, Consumer Behaviour, Return On Investment, A/B Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Digital Marketing, Pay Per Click Advertising, Social Media Marketing, Email Marketing, Web Analytics, Search Engine Optimization, Social Media, Digital Advertising, Google Ads, Marketing Strategies, Web Design and Development, Online Advertising, Google Analytics, Advertising Campaigns, Marketing Analytics, Performance Measurement

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      52 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Marketing Automation with AI and HubSpot: Plan to Execution

      Skills you'll gain: Marketing Automation, Prompt Engineering, Dashboard, Marketing Analytics, HubSpot CRM, Campaign Management, Lead Generation, Marketing Strategies, Email Marketing, Workflow Management, ChatGPT, MarTech, Customer Relationship Management (CRM) Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Project Management:

      Skills you'll gain: Project Closure, Agile Project Management, Project Management Life Cycle, Project Planning, Project Management, Project Controls, Milestones (Project Management), Communication Planning, Scope Management, Agile Methodology, Project Risk Management, Project Scoping, Sprint Retrospectives, Sprint Planning, Agile Product Development, Backlogs, Project Schedules, Project Performance, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      132K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Project Management

      Skills you'll gain: Project Management Life Cycle, Project Management, Organizational Change, Change Management, Project Scoping, Leadership and Management, Organizational Structure, Project Planning, Project Closure, Agile Methodology, Waterfall Methodology, Communication Planning, Strategic Thinking, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      96K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Digital Marketing and E-commerce

      Skills you'll gain: Data Storytelling, Marketing Channel, Digital Marketing, E-Commerce, Performance Measurement, Data-Driven Decision-Making, Marketing, Marketing Strategies, Digital Advertising, Marketing Analytics, Customer Analysis, Search Engine Marketing, Social Media Marketing, Search Engine Optimization, Email Marketing, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Foundations

      Skills you'll gain: Operations Management, Operational Efficiency, Process Management, Capacity Planning, Process Analysis, Finance, Process Improvement, Capital Budgeting, Return On Investment, Go To Market Strategy, Accrual Accounting, Financial Reporting, Product Development, Financial Accounting, Marketing Strategies, Branding, Marketing, Human Capital, Decision Making, Corporate Finance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      D

      DeepLearning.AI

      AI For Everyone

      Skills you'll gain: Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Technology Strategies, Business Intelligence, Data Ethics, Business Ethics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      49K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Duke University

      AI Product Management

      Skills you'll gain: MLOps (Machine Learning Operations), Machine Learning, Data Ethics, Deep Learning, Unsupervised Learning, Human Machine Interfaces, Supervised Learning, Artificial Intelligence and Machine Learning (AI/ML), Human Computer Interaction, Human Factors, User Experience Design, Human Centered Design, Usability, Data Management, Project Management Life Cycle, Market Opportunities, Project Management, Product Design, Product Management, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      819 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular product marketing courses

    • Marketing in a Digital World: University of Illinois Urbana-Champaign
    • Management of Fashion and Luxury Companies: Università Bocconi
    • Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
    • Marketing Analytics: University of Virginia
    • Digital Marketing: Illinois Tech
    • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera Project Network
    • Google Project Management:: Google
    • Foundations of Project Management: Google
    • Foundations of Digital Marketing and E-commerce: Google
    • Business Foundations: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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