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    • Marketing Management

    Marketing Management Courses Online

    Master marketing management for leading marketing efforts. Learn to plan, execute, and evaluate marketing strategies for business success.

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    Explore the Marketing Management Course Catalog

    • C

      Coursera Project Network

      Building a Business Presence With Facebook Marketing

      Skills you'll gain: Facebook, Social Media Marketing, Digital Advertising, Social Media, Drive Engagement, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing, Advertising, Content Creation, Business Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      University of Virginia

      Artificial Intelligence in Marketing

      Skills you'll gain: Customer Engagement, Personalized Service, Marketing, Data-Driven Decision-Making, Marketing Analytics, Business Intelligence, Digital Transformation, Market Intelligence, Artificial Intelligence, Business Strategy, Digital Marketing, Competitive Analysis, Network Analysis, Digital Media Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      310 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Manager

      Skills you'll gain: Agile Software Development, Product Management, New Product Development, Product Lifecycle Management, Agile Methodology, Product Strategy, Financial Analysis, Product Roadmaps, Product Development, Product Planning, Agile Project Management, Team Performance Management, Usability Testing, Project Management Life Cycle, Innovation, Agile Product Development, Market Analysis, Stakeholder Management, Business Planning, Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Columbia University

      Construction Management

      Skills you'll gain: Construction Estimating, Project Schedules, Construction Management, Earned Value Management, Cost Estimation, Project Finance, Cost Management, Work Breakdown Structure, Construction Accounting, Environment Health And Safety, Building Information Modeling, Project Risk Management, Scheduling, Cost Control, Commercial Construction, Risk Management, Lean Methodologies, Business Transformation, Finance, Construction

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM AI Product Manager

      Skills you'll gain: Prompt Engineering, Generative AI, Product Management, New Product Development, Product Strategy, Financial Analysis, Product Roadmaps, Product Development, Product Planning, Generative AI Agents, Project Management Life Cycle, Innovation, Commercialization, Artificial Intelligence, Market Analysis, Stakeholder Management, Business Planning, Product Lifecycle Management, Product Improvement, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Content Marketing, Marketing Automation, Newsletters, Direct Marketing, Marketing Strategy and Techniques, Marketing, Marketing Analytics, HubSpot CRM, Copywriting, Promotional Strategies, Goal Setting, A/B Testing, Customer Retention, Performance Analysis, Key Performance Indicators (KPIs), Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Presentation, Data Storytelling, Data Cleansing, Data Visualization, Data Validation, Rmarkdown, Data Integrity, Interactive Data Visualization, Data Ethics, Dashboard, Ggplot2, Data Quality, Stakeholder Communications, Data Literacy, Data Visualization Software, Data Analysis, SQL, Interviewing Skills, Analytical Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      172K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google UX Design

      Skills you'll gain: UI/UX Research, User Research, Responsive Web Design, Wireframing, Usability Testing, Storyboarding, User Experience Design, Information Architecture, Design Research, Figma (Design Software), Sprint Retrospectives, Mockups, Cross Platform Development, Prototyping, User Experience, Usability, Persona (User Experience), Design Thinking, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      92K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      Y

      Yale University

      Financial Markets

      Skills you'll gain: Financial Market, Investment Banking, Portfolio Management, Finance, Capital Markets, Financial Services, Corporate Finance, Derivatives, Investments, Financial Regulation, Risk Management, Behavioral Economics, Equities, Underwriting, Securities (Finance), Lending and Underwriting, Market Dynamics, Governance, Insurance, Environmental Social And Corporate Governance (ESG)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Project Management

      Skills you'll gain: Project Management Life Cycle, Project Management, Organizational Change, Change Management, Project Scoping, Leadership and Management, Organizational Structure, Project Planning, Project Closure, Agile Methodology, Waterfall Methodology, Communication Planning, Strategic Thinking, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      96K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Marketing Analytics, Media Planning, Marketing Effectiveness, Google Analytics, Key Performance Indicators (KPIs), Web Analytics, A/B Testing, Data Presentation, Performance Measurement, Marketing Strategies, Google Ads, Dashboard, Return On Investment, Online Advertising, Stakeholder Communications, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Leading People and Teams

      Skills you'll gain: Employee Coaching, Team Management, Team Leadership, Talent Management, Team Motivation, Talent Pipelining, Team Building, Visionary, Performance Appraisal, Influencing, Cross-Functional Team Leadership, Teamwork, Constructive Feedback, Goal Setting, Intercultural Competence, Leadership, Organizational Leadership, Personal Development, Persuasive Communication, Professional Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

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    1…456…806

    In summary, here are 10 of our most popular marketing management courses

    • Building a Business Presence With Facebook Marketing: Coursera Project Network
    • Artificial Intelligence in Marketing: University of Virginia
    • IBM Product Manager: IBM
    • Construction Management: Columbia University
    • IBM AI Product Manager: IBM
    • Think Outside the Inbox: Email Marketing: Google
    • Google Data Analytics: Google
    • Google UX Design: Google
    • Financial Markets: Yale University
    • Foundations of Project Management: Google

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