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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Content Performance Analysis, Drive Engagement, Video Production, Customer Engagement, Business Marketing, Marketing Channel, Marketing Analytics, Social Media Marketing, Target Audience, Gmail, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Integrated Marketing Communications, Key Performance Indicators (KPIs), Social Media Marketing, Marketing Budgets, Content Marketing, Peer Review, Social Media, Social Media Strategy, Social Media Management, Advertising, Target Audience, Big Data, Business Metrics, Performance Metric, Data Collection, Content Creation, Marketing Effectiveness, Analytics, Digital Marketing, ChatGPT

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Keyword Research, Google Ads, Target Audience, Campaign Management, Pay Per Click Advertising, Advertising Campaigns, Search Engine Marketing, Copywriting, Online Advertising, Management Reporting, Digital Advertising, Marketing, Digital Marketing, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.7K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Content Marketing, Marketing Automation, Newsletters, Direct Marketing, Marketing Strategy and Techniques, Marketing, Marketing Analytics, HubSpot CRM, Copywriting, Promotional Strategies, Goal Setting, A/B Testing, Customer Retention, Performance Analysis, Key Performance Indicators (KPIs), Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Analytics in Theory

      Skills you'll gain: Marketing Analytics, Web Analytics, Digital Marketing, Marketing Effectiveness, Marketing Strategies, Consumer Behaviour, Online Advertising, Digital Advertising, Analytics, Data Visualization, Data Visualization Software, Business Technologies, Paid media, Customer Analysis, Data Analysis, Data-Driven Decision-Making, Social Media, Information Privacy, Media Planning, Data Collection

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Digital Marketing Analytics

      Skills you'll gain: Web Analytics, Pay Per Click Advertising, Key Performance Indicators (KPIs), Search Engine Optimization, Digital Marketing, Keyword Research, Search Engine Marketing, Digital Advertising, Marketing Analytics, Data-Driven Decision-Making, Performance Analysis, A/B Testing, Marketing Strategies, Contextual Advertising, Data Analysis, Customer Data Management, Machine Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Target Audience, Customer experience strategy (CX), Social Media Marketing, Social Media Strategy, Social Media, Key Performance Indicators (KPIs), Marketing Channel, Goal Setting, Marketing Strategies, Marketing, Facebook, Instagram, Digital Marketing, Policy Development, LinkedIn

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Campus BBVA

      Business Analytics

      Skills you'll gain: Data Storytelling, Business Analytics, Business Intelligence, Analytics, Data Analysis, Data-Driven Decision-Making, Descriptive Statistics, Probability & Statistics, Data Quality, Big Data, Statistical Methods, Statistical Inference, Statistical Hypothesis Testing, Exploratory Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create a Custom Marketing Analytics Dashboard in Data Studio

      Skills you'll gain: Dashboard, Data Analysis, Business Analytics, Marketing Analytics, Business Intelligence, Data-Driven Decision-Making, Business Metrics, Data Integration

      4.5
      Rating, 4.5 out of 5 stars
      ·
      112 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      People Analytics

      Skills you'll gain: People Analytics, Performance Measurement, Workforce Planning, Human Resources Management and Planning, Talent Management, Organizational Effectiveness, Workforce Management, Employee Performance Management, Analytics, Performance Management, Data Analysis, Data-Driven Decision-Making, Collaboration, Employee Retention, Network Analysis, Predictive Analytics, Diversity Equity and Inclusion Initiatives

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Consumer Behaviour, Content Marketing, Marketing Psychology, Social Media Marketing, Marketing Communications, Social Media, Marketing, Advertising, Persuasive Communication, Behavioral Economics, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Data Analytics for Business

      Skills you'll gain: Data Governance, Business Analytics, Analytics, SQL, Relational Databases, Data Analysis, Business Intelligence, Big Data, Databases, Organizational Structure, Data Management, Data Quality, Data Storage, Data Access, Cloud Computing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Small Business Marketing Using YouTube: Coursera Project Network
    • Social Media Marketing: Northwestern University
    • Google Ads for Beginners: Coursera Project Network
    • Think Outside the Inbox: Email Marketing: Google
    • Digital Marketing Analytics in Theory: University of Illinois Urbana-Champaign
    • Digital Marketing Analytics: University of Maryland, College Park
    • Introduction to Social Media Marketing: Meta
    • Business Analytics : Campus BBVA
    • Create a Custom Marketing Analytics Dashboard in Data Studio: Coursera Project Network
    • People Analytics: University of Pennsylvania

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    Social Media Marketing (9)
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