• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Google Ads

    Google Ads Courses

    Google Ads courses can help you learn how to create, manage, and optimize paid search campaigns to drive traffic and reach customers through Google’s advertising platform.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Google Ads Course for Your Goals

    • Status: Free
      Free
      C

      Coursera Project Network

      Working with BigQuery

      Skills you'll gain: Statistical Reporting, Data Visualization, Big Data, SQL, Query Languages, Data Import/Export, Data Presentation, Google Cloud Platform, Data Warehousing, Data Sharing, Analytics

      4.3
      Rating, 4.3 out of 5 stars
      ·
      228 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Infrastructure as Code with Terraform

      Skills you'll gain: Terraform, Infrastructure as Code (IaC), Cloud Infrastructure, Cloud Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      31 reviews

      Beginner · Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Managing Change when Moving to Google Cloud

      Skills you'll gain: Organizational Change, Change Management, Business Transformation, People Management, Management Training And Development, Cloud Computing, Cloud Solutions, Digital Transformation, Technology Roadmaps, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      173 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Put It All Together: Prepare for a Cloud Security Analyst Job

      Skills you'll gain: Generative AI, Google Cloud Platform, Cybersecurity, Cloud Security, Artificial Intelligence, Technical Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      48 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      BI Dashboards with IBM Cognos Analytics and Google Looker

      Skills you'll gain: IBM Cognos Analytics, Dashboard, Business Intelligence, Interactive Data Visualization, Data Presentation, Looker (Software), Data Visualization Software, Business Intelligence Software, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Introduction to Data Analytics on Google Cloud

      Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Data Storytelling, Data Presentation, Big Data, Data Analysis, Google Cloud Platform, Analytics, Business Intelligence, Data Storage, Data Visualization Software, Dashboard, SQL

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Predict Ad Clicks Using Logistic Regression and XG-Boost

      Skills you'll gain: Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Customer Analysis, Data Presentation, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data Cleansing, Data Manipulation, Advertising, Classification And Regression Tree (CART), Digital Advertising, Machine Learning Methods, Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Gemini in Google Meet

      Skills you'll gain: Google Workspace, Generative AI, Collaborative Software, Prompt Engineering

      4
      Rating, 4 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Introduction to Dart

      Skills you'll gain: Programming Principles

      4
      Rating, 4 out of 5 stars
      ·
      28 reviews

      Beginner · Project · Less Than 2 Hours

    • G

      Google Cloud

      Learning TensorFlow: the Hello World of Machine Learning

      Skills you'll gain: Tensorflow, Google Cloud Platform, Scripting, Artificial Neural Networks, Machine Learning, Deep Learning, Development Environment

      4.1
      Rating, 4.1 out of 5 stars
      ·
      17 reviews

      Beginner · Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Virtual Classroom using Google Slides

      Skills you'll gain: Education Software and Technology, Virtual Environment, Collaborative Software, Data Sharing, Google Workspace

      4.8
      Rating, 4.8 out of 5 stars
      ·
      226 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Launching into Machine Learning en Español

      Skills you'll gain: Exploratory Data Analysis, Data Quality, Machine Learning, Applied Machine Learning, Scikit Learn (Machine Learning Library), Supervised Learning, Machine Learning Algorithms, Data Analysis, Unsupervised Learning, Google Cloud Platform, Regression Analysis, Sampling (Statistics), Performance Tuning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      131 reviews

      Beginner · Course · 1 - 3 Months

    Searches related to google ads

    google ads search certification preparation
    google ads for beginners
    google ads for beginners: master essentials & fundamentals
    create a google ads search campaign
    introducción al marketing con google ads
    1…353637…115

    In summary, here are 10 of our most popular google ads courses

    • Working with BigQuery: Coursera Project Network
    • Infrastructure as Code with Terraform: Google Cloud
    • Managing Change when Moving to Google Cloud: Google Cloud
    • Put It All Together: Prepare for a Cloud Security Analyst Job: Google Cloud
    • BI Dashboards with IBM Cognos Analytics and Google Looker: IBM
    • Introduction to Data Analytics on Google Cloud : Google Cloud
    • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera Project Network
    • Gemini in Google Meet: Google Cloud
    • Introduction to Dart: Google Cloud
    • Learning TensorFlow: the Hello World of Machine Learning: Google Cloud

    Why Learn Google Ads?

    Google Ads is a powerful platform for reaching potential customers through paid search, display, video, and shopping ads. It plays a key role in digital marketing strategies by helping businesses increase visibility and measure performance. Learning Google Ads can help you build targeted campaigns, manage budgets, and improve ROI across online channels.

    Frequently Asked Questions about Google Ads

    Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate. These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.‎

    Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.‎

    No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.‎

    Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing, PPC (pay-per-click) advertising, or freelance consulting. Earning a certificate can also help you stand out to employers or clients.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok