What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

Lund University

Digital Business Models

Skills you'll gain: Business Modeling, Digital Transformation, Innovation, Business Process, Software Development, Network Analysis, Business Strategy, E-Commerce, Market Share, Strategic Thinking, Value Propositions, Application Programming Interface (API)

Google Cloud

BigQuery for Data Analysts

Skills you'll gain: Looker (Software), Big Data, SQL, Data Pipelines, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Cleansing, Data Analysis, Data Visualization Software, Google Sheets, Google Cloud Platform, Data Import/Export, Data Integrity

Status: Free

Coursera Project Network

Create an A/B web page marketing test with Google Optimize

Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Content Development and Management

Status: Free Trial

University of Virginia Darden School Foundation

Advertising in the Age of Generative AI

Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Marketing Psychology, Generative AI Agents, Digital Advertising

Status: Free Trial

University of California, Irvine

Functions, Methods, and Interfaces in Go

Skills you'll gain: Go (Programming Language), Object Oriented Programming (OOP), Functional Design, Data Structures, Software Design

Status: New

Status: Free Trial

Starweaver

Luxury Hospitality & Brand Innovation

Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Social Media, Digital Media Strategy, Content Creation, Hospitality, Search Engine Optimization, Brand Management, Hotel And Restaurant Management, Personalized Service, Innovation, Social Media Strategy, Branding

Status: Free

Coursera Project Network

Create a Custom Marketing Analytics Dashboard in Data Studio

Skills you'll gain: Data Visualization, Data Presentation, Business Analytics, Dashboard, Data Analysis, Data Storytelling, Marketing Analytics, Data-Driven Decision-Making, Data Integration, Google Ads

Coursera Project Network

Excel for Beginners: Pivot Tables

Skills you'll gain: Pivot Tables And Charts, Spreadsheet Software, Microsoft Excel, Data Visualization Software, Google Sheets

Status: Free

Coursera Project Network

Increase Engagement to your Instagram Business Profile

Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

Status: Free Trial

Google

Google UX Design (DE)

Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, UI/UX Research, Web Design, Usability Testing, Design Reviews, Figma (Design Software), Prototyping, Wireframing, User Research, UI/UX Strategy, User Story, Presentations, Human Factors, User Centered Design, Ideation, Human Centered Design

Status: Free Trial

Data Analysis with Spreadsheets and SQL

Skills you'll gain: Data Visualization Software, Spreadsheet Software, Correlation Analysis, Google Sheets, Pivot Tables And Charts, Dashboard, Data Analysis, Data Storytelling, Tableau Software, Descriptive Statistics, Data Cleansing, Exploratory Data Analysis, Data Manipulation, Data-Driven Decision-Making, Statistical Analysis, SQL

Status: Free Trial

University of California, Irvine

Concurrency in Go

Skills you'll gain: Go (Programming Language), Algorithms, OS Process Management, System Programming, Operating Systems, Computer Architecture

Google Ads Courses

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