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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Modelos Analíticos para la Toma de Decisiones de Negocio

      Skills you'll gain: Descriptive Analytics, Business Analytics, Statistical Reporting, Data Mining, Dimensionality Reduction, Statistical Modeling, Predictive Modeling, Predictive Analytics, Advanced Analytics, Data Analysis, R Programming, Big Data, Visualization (Computer Graphics), Business Intelligence, Analytics, Data Visualization, Data-Driven Decision-Making, Data Visualization Software, Statistical Visualization, Matplotlib

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      Universidad de los Andes

      Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

      Skills you'll gain: Network Analysis, Data Storytelling, Predictive Modeling, Data Visualization, Data Presentation, Interactive Data Visualization, Marketing Analytics, Financial Statement Analysis, Dashboard, Financial Data, Marketing Operations, Advertising, Applied Machine Learning, Analytics, Statistical Analysis, Random Forest Algorithm, Operations Research, Natural Language Processing, Mathematical Modeling, Trend Analysis

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      Universidad de los Andes

      Maestría en Inteligencia Analítica de Datos

      Skills you'll gain: Systems Thinking, Unsupervised Learning, Deep Learning, Network Analysis, Data Storytelling, Predictive Modeling, Data Visualization, Time Series Analysis and Forecasting, Marketing Analytics, MLOps (Machine Learning Operations), Financial Statement Analysis, Simulations, Data-Driven Decision-Making, Business Analysis, Descriptive Analytics, Exploratory Data Analysis, Analytics, Random Forest Algorithm, Operations Research, Stakeholder Engagement

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Colorado Boulder

      Industrial Internet of Things Graduate Certificate

      Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, User Interface and User Experience (UI/UX) Design, Usability, Power Electronics, Verification And Validation, Embedded Software, UI/UX Research, Analytics, Human Computer Interaction, Control Systems, Internet Of Things, User Interface (UI), Embedded Systems, Machine Controls

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Introducción a la Ciencia de Datos

      Skills you'll gain: Predictive Analytics, Data Cleansing, Unsupervised Learning, Exploratory Data Analysis, Supervised Learning, Data Visualization, Dimensionality Reduction, Descriptive Analytics, Visualization (Computer Graphics), Data-Driven Decision-Making, Data Processing, Data Science, Regression Analysis, Statistical Machine Learning, Data Integration, Data Visualization Software, Machine Learning Algorithms, Statistical Visualization, Machine Learning, Matplotlib

      Credit offered

      Mastertrack · 6 - 12 Months

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Inversiones y Finanzas Aplicadas

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Descriptive Analytics, FinTech, Business Analytics, Business Valuation, Derivatives, Portfolio Management, Strategic Decision-Making, Customer Analysis, Risk Analysis, Corporate Finance, Digital Transformation, Governance, Cloud Security, Capital Markets, Assertiveness, Credit Risk, Financial Analysis, Object Oriented Programming (OOP)

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      JavaScript Career Launch and Capstone

      Skills you'll gain:

      Intermediate · Course

    • U

      University of Illinois at Urbana-Champaign

      Mergers & Acquisitions Graduate Certificate

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Colorado Boulder

      Data Science Graduate Certificate

      Skills you'll gain: Unsupervised Learning, Data Mining, Supervised Learning, Service Level, Deep Learning, Machine Learning Algorithms, Statistical Modeling, Statistical Inference, Statistical Hypothesis Testing, Statistical Machine Learning, Performance Testing, Probability, Dimensionality Reduction, Applied Machine Learning, Data Warehousing, Data Pipelines, Data Processing, Probability & Statistics, Bash (Scripting Language), Data Science

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of North Texas

      Bachelor of Science in General Business

      Skills you'll gain: Operations Management, Mediation, Compensation and Benefits, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Sales Process, Data Mining, Data Visualization, Design Thinking, Global Marketing, Probability & Statistics, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Political Sciences, Social Justice, Music History, Sociology

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      ADP AIRS® Entry-Level Recruiter

      Skills you'll gain:

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Illinois at Urbana-Champaign

      Entrepreneurship and Strategic Innovation Graduate Certificate

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    Customer Analytics learners also search

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    In summary, here are 10 of our most popular customer analytics courses

    • Certificado en Modelos Analíticos para la Toma de Decisiones de Negocio: Pontificia Universidad Católica de Chile
    • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes
    • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
    • Industrial Internet of Things Graduate Certificate: University of Colorado Boulder
    • Certificado en Introducción a la Ciencia de Datos: Pontificia Universidad Católica de Chile
    • Magíster en Inversiones y Finanzas Aplicadas: Pontificia Universidad Católica de Chile
    • JavaScript Career Launch and Capstone: Microsoft
    • Mergers & Acquisitions Graduate Certificate: University of Illinois at Urbana-Champaign
    • Data Science Graduate Certificate: University of Colorado Boulder
    • Bachelor of Science in General Business: University of North Texas

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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