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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • G

      Google Cloud

      Vector Search and Embeddings - Français

      Skills you'll gain: Large Language Modeling, Google Cloud Platform, Natural Language Processing, Text Mining, Applied Machine Learning

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      R Programming Essentials with Microsoft Tools

      Skills you'll gain: Version Control, GitHub, Git (Version Control System), Data Manipulation, Software Documentation, R Programming, Microsoft Copilot, Microsoft Visual Studio, Program Development, Data Import/Export, Statistical Analysis, Development Environment, Integrated Development Environments, Descriptive Statistics, Statistical Programming, Data Cleansing, Data Analysis, Programming Principles, Debugging, Data Structures

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Accounting Data Analytics

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Business Analytics Graduate Certificate

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • O

      O.P. Jindal Global University

      MBA Business Analytics

      Skills you'll gain: Design Thinking, Data Storytelling, Operations Management, Active Listening, Data Visualization, Environmental Social And Corporate Governance (ESG), Working Capital, Financial Statement Analysis, Database Management, Sampling (Statistics), Project Estimation, Business Analytics, Global Marketing, Marketing Management, Predictive Analytics, Human Resources Management and Planning, Internet Of Things, Big Data, Regression Analysis, Business Economics

      Earn a degree

      Degree · 1 - 4 Years

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Business Analytics

      Skills you'll gain: Customer Analysis, Revenue Management, Descriptive Analytics, People Analytics, FinTech, Database Design, Web Scraping, Time Series Analysis and Forecasting, Predictive Analytics, Biostatistics, Statistical Reporting, Risk Analysis, Network Analysis, Bayesian Statistics, Digital Transformation, Governance, Cloud Security, Sampling (Statistics), Assertiveness, Business Process Modeling

      Earn a degree

      Degree · 1 - 4 Years

    • N

      Northeastern University

      Master of Science in Data Analytics Engineering

      Skills you'll gain:

      Earn a degree

      Degree · 1 - 4 Years

    • I

      Indian Statistical Institute

      Postgraduate Diploma in Applied Statistics

      Skills you'll gain: Sampling (Statistics), Time Series Analysis and Forecasting, Sample Size Determination, Statistical Machine Learning, NumPy, Spatial Data Analysis, Statistical Hypothesis Testing, Probability, Database Management Systems, Economics, Statistical Modeling, Data Compilation, Statistical Methods, Dimensionality Reduction, Lifelong Learning, Regression Analysis, Statistics, Bayesian Statistics, Surveys, International Finance

      Postgraduate Diploma · 6 - 12 Months

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Ciencia de Datos

      Skills you'll gain: Data Ethics, Customer Analysis, Revenue Management, Descriptive Analytics, People Analytics, FinTech, Database Design, Web Scraping, Time Series Analysis and Forecasting, Predictive Analytics, Biostatistics, Statistical Reporting, Unsupervised Learning, Risk Analysis, Network Analysis, Bayesian Statistics, Digital Transformation, Governance, Cloud Security, Exploratory Data Analysis

      Earn a degree

      Degree · 1 - 4 Years

    • P

      Pontificia Universidad Católica de Chile

      Certificado en Toma de Decisiones Basadas en Datos

      Skills you'll gain: Descriptive Analytics, Business Analytics, Database Design, NoSQL, Statistical Reporting, SQL, Data Ethics, Digital Transformation, Query Languages, Data Mining, Predictive Analytics, Data Analysis, R Programming, Big Data, Business Intelligence, Data-Driven Decision-Making, Organizational Structure, Business Transformation, Organizational Strategy, Technology Strategies

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Digital Marketing

      Skills you'll gain: Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Financial Auditing, Descriptive Statistics, Variance Analysis, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax, Global Marketing

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Status: New
      New
      G

      Google Cloud

      Usar o BigQuery ML para inferência

      Skills you'll gain: Analytics, Data Analysis, Big Data, Applied Machine Learning, Statistical Inference, Google Cloud Platform, Machine Learning Methods, SQL

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular customer analytics courses

    • Vector Search and Embeddings - Français: Google Cloud
    • R Programming Essentials with Microsoft Tools: Microsoft
    • Graduate Certificate in Accounting Data Analytics: University of Illinois at Urbana-Champaign
    • Business Analytics Graduate Certificate: University of Illinois at Urbana-Champaign
    • MBA Business Analytics: O.P. Jindal Global University
    • Magíster en Business Analytics: Pontificia Universidad Católica de Chile
    • Master of Science in Data Analytics Engineering: Northeastern University
    • Postgraduate Diploma in Applied Statistics: Indian Statistical Institute
    • Magíster en Ciencia de Datos: Pontificia Universidad Católica de Chile
    • Certificado en Toma de Decisiones Basadas en Datos: Pontificia Universidad Católica de Chile

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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