• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Web Analytics

    Web Analytics Courses Online

    Master web analytics for measuring online performance. Learn to analyze web traffic, user behavior, and marketing effectiveness using tools like Google Analytics.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Web Analytics Course Catalog

    • U

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Django for Everybody

      Skills you'll gain: Application Deployment, Django (Web Framework), Object-Relational Mapping, HTML and CSS, Model View Controller, jQuery, Ajax, JSON, Database Design, SQL, Application Frameworks, Databases, Application Development, Javascript, Object Oriented Programming (OOP), Web Development, Data Modeling, Application Security, Web Applications, Web Servers

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.5K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Cameras, Exposure, and Photography

      Skills you'll gain: Photography, Peer Review, Photo/Video Production and Technology, Creativity, File Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Developing Mobile Apps with React Native

      Skills you'll gain: React Native, Flutter (Software), Mobile Development, React Redux, React.js, Front-End Web Development, JavaScript Frameworks, Ajax, Cross Platform Development, Javascript, Apple iOS, UI Components, Data Structures, Back-End Web Development, Debugging, iOS Development, User Story, Full-Stack Web Development, Web Applications, Android Development

      4.4
      Rating, 4.4 out of 5 stars
      ·
      811 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Applied Data Science Capstone

      Skills you'll gain: Plotly, Exploratory Data Analysis, Predictive Modeling, Data Science, Data-Driven Decision-Making, Data Presentation, Data Analysis, Pandas (Python Package), Web Scraping, Statistical Modeling, Data Wrangling, Machine Learning Methods, Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Web Development for Beginners

      Skills you'll gain: Responsive Web Design, Color Theory, Version Control, Typography, HTML and CSS, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), GitHub, Git (Version Control System), Web Design, Web Design and Development, Web Development, Web Content Accessibility Guidelines, Front-End Web Development, Application Deployment, Web Applications, Design Elements And Principles, Animations, Web Content, Mobile Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Architecting with Google Kubernetes Engine

      Skills you'll gain: Kubernetes, Identity and Access Management, Cloud-Native Computing, Google Cloud Platform, CI/CD, Containerization, Application Deployment, Cloud Management, Scalability, Cloud Computing, Cloud Infrastructure, Load Balancing, Continuous Integration, DevOps, Continuous Delivery, YAML, Data Storage, Cloud Security, Cloud Services, Application Performance Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Natural Language Processing in TensorFlow

      Skills you'll gain: Tensorflow, Natural Language Processing, Generative AI, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Text Mining, Data Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.5K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Back-End Development

      Skills you'll gain: Bootstrap (Front-End Framework), Web Design and Development, HTML and CSS, User Interface (UI), Front-End Web Development, Responsive Web Design, JavaScript Frameworks, Hypertext Markup Language (HTML), Full-Stack Web Development, Cascading Style Sheets (CSS), General Networking, Back-End Web Development, React.js, Web Servers

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Meta

      Meta Android UI Development

      Skills you'll gain: Android Studio, Android Jetpack, Kotlin, Android Development, Android (Operating System), Responsive Web Design, Mobile Development, UI Components, Unit Testing, Gradle, User Interface (UI) Design, Object Oriented Programming (OOP), User Interface (UI), Application Development, Integrated Development Environments, Development Environment, Programming Principles, Test Driven Development (TDD), Cross Platform Development, Data Structures

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      The Hong Kong University of Science and Technology

      Information Systems Auditing, Controls and Assurance

      Skills you'll gain: Audit Planning, Systems Development Life Cycle, Auditing, Compliance Auditing, Information Assurance, Risk Management, IT Management, Security Controls, Internal Controls, System Implementation, Change Management, Risk Analysis, Performance Review, Incident Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Epidemiology in Public Health Practice

      Skills you'll gain: Epidemiology, Public Health, Spatial Data Analysis, Data Presentation, Public Health and Disease Prevention, Geographic Information Systems, Health Policy, Chronic Diseases, Health Systems, Infectious Diseases, Biostatistics, Risk Analysis, Investigation, Community Health, Health Care, Data Analysis, Program Evaluation, Health Information Management, Health Informatics, Continuous Monitoring

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.5K reviews

      Beginner · Specialization · 3 - 6 Months

    Web Analytics learners also search

    Analytics
    Business Analytics
    Digital Analytics
    Financial Analytics
    Social Media Analytics
    Business Intelligence
    Accounting Analytics
    Business Intelligence Projects
    1…293031…434

    In summary, here are 10 of our most popular web analytics courses

    • Marketing Digital: Universidade de São Paulo
    • Django for Everybody: University of Michigan
    • Cameras, Exposure, and Photography: Michigan State University
    • Developing Mobile Apps with React Native: IBM
    • Applied Data Science Capstone: IBM
    • Web Development for Beginners: University of California, Davis
    • Architecting with Google Kubernetes Engine: Google Cloud
    • Natural Language Processing in TensorFlow: DeepLearning.AI
    • Introduction to Back-End Development: Meta
    • Meta Android UI Development: Meta

    Skills you can learn in Mobile And Web Development

    Web (13)
    Mobile App (9)
    Javascript (8)
    Mobile Application Development (8)
    Web Development (8)
    Android Software Development (7)
    CSS (6)
    Programming Language (6)
    Web Application (6)
    Android Studio (5)
    Angularjs (5)
    Computer Program (5)

    Frequently Asked Questions about Web Analytics

    Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.‎

    You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.‎

    Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.‎

    Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.‎

    Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok