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    • Customer Segmentation

    Customer Segmentation Courses Online

    Learn customer segmentation techniques for targeted marketing. Understand how to group customers based on characteristics and behaviors.

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    Explore the Customer Segmentation Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • I

      Instituto Tecnológico de Aeronáutica

      Princípios de Desenvolvimento Ágil de Software

      Skills you'll gain: User Story, Agile Software Development, Backlogs, Agile Methodology, Scrum (Software Development), Sprint Retrospectives, Test Driven Development (TDD), Requirements Analysis, Sprint Planning, Unified Modeling Language, Software Development Methodologies, Software Engineering, Software Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      219 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The Chinese University of Hong Kong

      Doing Business in China

      Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      604 reviews

      Beginner · Specialization · 3 - 6 Months

    • S

      Starweaver

      Relationship Management and Business Development

      Skills you'll gain: Rapport Building, Cross Selling, Business Communication, Relationship Building, New Business Development, Professional Networking, Upselling, Business Relationship Management, Client Services, Business Development, Customer Relationship Management, Strategic Partnership, Active Listening, Customer experience improvement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      162 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Customer Service in the Age of Generative AI

      Skills you'll gain: ChatGPT, Personalized Service, Prompt Engineering, AI Personalization, Customer Engagement, Generative AI, Customer Service, Target Audience, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Gestión de redes sociales

      Skills you'll gain: Social Media Management, Social Media Content, Content Creation, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Instagram, Content Management, Social Media Strategy, Drive Engagement, Facebook, Brand Management, Brand Awareness, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      695 reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      Lund University

      Greening the Economy: Lessons from Scandinavia

      Skills you'll gain: Corporate Sustainability, Sustainability Reporting, Environmental Social And Corporate Governance (ESG), Economics, Environmental Management Systems, Policy Development, Environmental Policy, Consumer Behaviour, Business Strategy, Community Development, Policy Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      604 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Scaling with Google Cloud Operations

      Skills you'll gain: Cloud Management, Google Cloud Platform, Cloud Computing, DevOps, Operational Excellence, Cloud Infrastructure, Cloud-Native Computing, Cost Management, Site Reliability Engineering, Operational Efficiency, Budget Management, Scalability, Corporate Sustainability, System Monitoring, Customer Support

      4.8
      Rating, 4.8 out of 5 stars
      ·
      746 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Analyze Website Visitors with Google Analytics Segments

      Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • I

      Insper

      Introdução ao Marketing Analítico

      Skills you'll gain: Marketing Analytics, Data Collection, Analytical Skills, Data Analysis, Marketing, Quantitative Research, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Market Data, Consumer Behaviour, Brand Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      798 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Goodwill Industries International

      Foundations of Career Navigating and Coaching

      Skills you'll gain: Communication, Client Services, Coaching, Customer Relationship Building, Diversity and Inclusion, Professional Development, Workforce Development, Ethical Standards And Conduct, Relationship Management, Active Listening, Empathy, Human Services, Mentorship, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      315 reviews

      Beginner · Course · 1 - 4 Weeks

    • N

      National Taiwan University

      大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Strategic Decision-Making, Financial Data, Marketing Analytics, Business Strategy, Market Analysis, Customer Insights, Big Data, Analysis, Social Media, Market Research, Competitive Analysis, Real Time Data, Retail Store Operations, Brand Management, Banking, Consumer Behaviour, Financial Services

      4.8
      Rating, 4.8 out of 5 stars
      ·
      402 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular customer segmentation courses

    • Small Business Marketing Using YouTube: Coursera Project Network
    • Princípios de Desenvolvimento Ágil de Software: Instituto Tecnológico de Aeronáutica
    • Doing Business in China: The Chinese University of Hong Kong
    • Relationship Management and Business Development : Starweaver
    • Customer Service in the Age of Generative AI : University of Virginia Darden School Foundation
    • Gestión de redes sociales: Meta
    • Greening the Economy: Lessons from Scandinavia: Lund University
    • Scaling with Google Cloud Operations: Google Cloud
    • Analyze Website Visitors with Google Analytics Segments: Coursera Project Network
    • Introdução ao Marketing Analítico: Insper

    Frequently Asked Questions about Customer Segmentation

    Customer segmentation is the business practice of segmenting your customers into groups. Companies may segment their customers into groups based on a variety of important factors, like age, gender, interests, spending habits, and order history. By using marketing automation software to gather data and define the customer segments in this manner, companies can tailor their marketing messages to smaller, more specific groups with the hope that these relevant messages may increase customer engagement and purchases. Marketers may also use other factors like race, religion, income levels, and location in customer segmentation.‎

    It's valuable to learn customer segmentation because you could gain a fundamental understanding of how to better target customers by their purchasing habits and therefore increase sales for your business or organization. Customer segmentation is a key part of today’s marketing methodology. It helps companies analyze online marketing campaigns, study purchasing behaviors, and adjust marketing funnels. Using customer segmentation may help you learn about marketing analytics, data collection, and data-driven customer insights that are found in sales, social media, and email marketing practices. Having a sharp understanding of these topics could help you advance in your product management or marketing career.‎

    Some of the jobs that you might be able to work in by learning customer segmentation include customer segmentation analyst, account manager, consumer promotions, customer experience analyst, data analyst, customer success manager, and similar roles. Other jobs in marketing that require knowledge of customer segmentation as part of its work may include product manager, digital marketer, and client success manager. Because today’s marketing information is based heavily on customer data, having experience in data collection and analysis could also help tremendously in finding work in customer segmentation opportunities.‎

    Taking online courses to learn customer segmentation can build your knowledge base of marketing practices in a variety of industries, like e-commerce, consumer goods, insurance, transportation, and others. You may also be exposed to concepts like customer relationship management (CRM), customer purchase patterns, and marketing funnels in these courses. Learning customer segmentation in online courses may also help you better understand marketing automation software and related data tools used in customer segmentation work. By gaining this knowledge, you may also learn how to make better buying decisions as a consumer yourself.‎

    Online Customer Segmentation courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Segmentation skills. Choose from a wide range of Customer Segmentation courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Segmentation, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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