• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • A B Testing

    A/B Testing Courses Online

    Learn A/B testing to optimize web performance and marketing strategies. Understand statistical methods for experiment analysis.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the A/B Testing Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Front-End Development

      Skills you'll gain: HTML and CSS, Bootstrap (Front-End Framework), Responsive Web Design, Front-End Web Development, User Interface (UI), JavaScript Frameworks, Web Design and Development, Web Applications, React.js, Javascript

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Santa Cruz

      C and Go: Classical and Modern Programming

      Skills you'll gain: Go (Programming Language), Debugging, C (Programming Language), Data Structures, C++ (Programming Language), Object Oriented Design, Object Oriented Programming (OOP), Code Review, Programming Principles, Computer Programming, Unit Testing, Algorithms, Command-Line Interface, Program Development, Integrated Development Environments, Software Testing, Computer Science, Computational Thinking, File Management, Integration Testing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      7.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Marketing Strategies, Content Creation, Strategic Marketing, Social Media Strategy, Marketing, Multimedia, Copywriting, Branding, Target Audience, Persona Development, Business Ethics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Cancer Biology

      Skills you'll gain: Oncology, Medical Imaging, Patient Education And Counseling, Molecular Biology, Clinical Trials, Preventative Care, Treatment Planning, Patient Evaluation, Primary Care, Pathology, Urology, Patient Treatment, Health Care, Internal Medicine, General Medical Tests and Procedures, Laboratory Testing, Precision Medicine, Anatomy, Biology, Medical Terminology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Fundamentals of Quantitative Modeling

      Skills you'll gain: Mathematical Modeling, Statistical Modeling, Regression Analysis, Business Modeling, Financial Modeling, Business Mathematics, Markov Model, Probability, Predictive Analytics, Process Optimization, Risk Management, Statistics, Probability Distribution, Simulation and Simulation Software, Forecasting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Agentic AI and AI Agents: A Primer for Leaders

      Skills you'll gain: Generative AI Agents, Workflow Management, Agentic systems, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Process Automation, Generative AI, Automation, Business Transformation, Technology Strategies, Business Strategy, Strategic Decision-Making, Emerging Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      258 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of London

      Understanding Research Methods

      Skills you'll gain: Peer Review, Surveys, Research, Research Methodologies, Research Design, Writing, Qualitative Research, Ethical Standards And Conduct

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Vital Signs: Understanding What the Body Is Telling Us

      Skills you'll gain: Vital Signs, Respiration, Pulmonology, Health Assessment, Cardiology, Systems Of Measurement, Neurology, Patient Evaluation, Anatomy, Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.8K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      UI / UX Design

      Skills you'll gain: Information Architecture, Wireframing, Persona (User Experience), Mockups, User Experience Design, Responsive Web Design, Web Design, UI/UX Strategy, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Graphic and Visual Design, User Research, Web Language, HTML and CSS, User Flows, Design Elements And Principles, Human Computer Interaction, Typography

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      Business Analytics with Excel: Elementary to Advanced

      Skills you'll gain: Risk Modeling, Operations Research, Regression Analysis, Microsoft Excel, Business Analytics, Risk Analysis, Business Process Modeling, Business Modeling, Data Modeling, Resource Allocation, Statistical Analysis, Process Optimization, Financial Analysis, Predictive Analytics, Transportation Operations, Complex Problem Solving, Linear Algebra

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      W

      Wesleyan University

      Creative Writing

      Skills you'll gain: Storytelling, Peer Review, Writing and Editing, Writing, Editing, Proofreading, Storyboarding, Content Creation, Constructive Feedback, Creativity, Persistence, Professionalism

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      R Programming

      Skills you'll gain: Statistical Analysis, R Programming, Statistical Programming, Data Analysis, Debugging, Simulations, Computer Programming Tools, Program Development, Data Structures, Performance Tuning, Data Import/Export

      4.5
      Rating, 4.5 out of 5 stars
      ·
      22K reviews

      Intermediate · Course · 1 - 4 Weeks

    A/B Testing learners also search

    ETL Testing
    Pen Testing
    Usability Testing
    Advanced Pen Testing
    Performance Management
    Systems Engineering
    Computing
    Parallel Programming
    1…262728…834

    In summary, here are 10 of our most popular a/b testing courses

    • Introduction to Front-End Development: Meta
    • C and Go: Classical and Modern Programming: University of California, Santa Cruz
    • The Strategy of Content Marketing: University of California, Davis
    • Cancer Biology: Johns Hopkins University
    • Fundamentals of Quantitative Modeling: University of Pennsylvania
    • Agentic AI and AI Agents: A Primer for Leaders: Vanderbilt University
    • Understanding Research Methods: University of London
    • Vital Signs: Understanding What the Body Is Telling Us: University of Pennsylvania
    • UI / UX Design: California Institute of the Arts
    • Business Analytics with Excel: Elementary to Advanced: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about A B Testing

    A/B testing, also known as split testing, is a method used to compare two versions of a webpage, app, or marketing campaign to determine which one performs better. It involves dividing the audience into two groups and showing each group a different variant (A or B) to analyze user behavior, engagement, and conversion rates. By measuring the impact of changes between the two versions, businesses can make data-driven decisions to optimize their strategies and achieve better outcomes.‎

    To excel in A/B testing, it's beneficial to have a combination of technical and analytical skills. Some key skills to focus on include:

    • Statistical analysis: Understanding statistical concepts and hypothesis testing is essential for drawing meaningful conclusions from A/B test results.
    • Experimental design: Knowledge of experimental design principles helps in designing valid and reliable A/B tests.
    • Data analysis: Proficiency in data analysis using tools like Excel, Python, or R enables you to analyze and interpret test data accurately.
    • Web analytics: Familiarity with web analytics platforms such as Google Analytics allows you to track user behavior and measure key metrics.
    • Critical thinking: The ability to think critically and draw actionable insights from test results is crucial in making informed decisions.
    • Communication skills: Effectively communicating test results and recommendations to stakeholders is important for driving organizational change.‎

    A/B testing skills are valuable in several job roles across industries, including:

    • Conversion Rate Optimization (CRO) Specialist
    • Data Analyst
    • Digital Marketing Analyst
    • UX/UI Designer
    • Product Manager
    • E-commerce Manager
    • Marketing Strategist
    • Growth Hacker
    • Web Analyst
    • Optimization Consultant These roles involve leveraging A/B testing techniques to improve user experiences, optimize marketing campaigns, and drive business growth.‎
    • Analytical mindset: A strong analytical approach and attention to detail are essential for designing effective tests and interpreting results accurately.
    • Curiosity and creativity: A/B testing requires constantly generating hypotheses, exploring different ideas, and seeking innovative solutions.
    • Problem-solving skills: Being able to identify pain points, formulate hypotheses, and find data-driven solutions is crucial in A/B testing.
    • Comfort with data: A comfort level with data analysis and statistical concepts is beneficial for drawing insights and making informed decisions.
    • Collaboration skills: A/B testing often involves working with cross-functional teams, requiring effective communication and collaboration.‎

    Several topics are related to A/B testing that can further enhance your skills and knowledge. Some of these topics include:

    • Experimental design and statistical analysis
    • Multivariate testing
    • User experience (UX) design principles
    • Web analytics and data visualization
    • Customer behavior analysis
    • Conversion rate optimization (CRO) strategies
    • Digital marketing and advertising principles
    • Machine learning and predictive analytics
    • Data-driven decision-making
    • Ethical considerations in A/B testing‎

    Online A/B Testing courses offer a convenient and flexible way to enhance your knowledge or learn new A/B Testing skills. Choose from a wide range of A/B Testing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in A/B Testing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok