What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

Status: Free

Coursera Project Network

Increase Engagement to your Instagram Business Profile

Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

Coursera Project Network

Excel for Beginners: Pivot Tables

Skills you'll gain: Pivot Tables And Charts, Spreadsheet Software, Microsoft Excel, Data Visualization Software, Google Sheets

Status: Free Trial

Google

Google UX Design (DE)

Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, UI/UX Research, Web Design, Usability Testing, Design Reviews, Figma (Design Software), Prototyping, Wireframing, User Research, UI/UX Strategy, User Story, Presentations, Human Factors, User Centered Design, Ideation, Human Centered Design

Status: Free Trial

Data Analysis with Spreadsheets and SQL

Skills you'll gain: Data Visualization Software, Spreadsheet Software, Correlation Analysis, Google Sheets, Pivot Tables And Charts, Dashboard, Data Analysis, Data Storytelling, Tableau Software, Descriptive Statistics, Data Cleansing, Exploratory Data Analysis, Data Manipulation, Data-Driven Decision-Making, Statistical Analysis, SQL

Status: Free Trial

Google Cloud

Logging and Monitoring in Google Cloud

Skills you'll gain: Application Performance Management, System Monitoring, Google Cloud Platform, Event Monitoring, Continuous Monitoring, Performance Tuning, Cloud Management, Cloud Security, Identity and Access Management, Data Access, Query Languages

Stanford University

The AI Awakening: Implications for the Economy and Society

Skills you'll gain: Generative AI, Workforce Development, OpenAI, Employee Training, Socioeconomics, Emerging Technologies, Artificial Intelligence, Large Language Modeling, Business Solutions, Economics, Innovation, Natural Language Processing

Status: Free Trial

IBM

Generative AI: Foundation Models and Platforms

Skills you'll gain: Generative AI, OpenAI, Large Language Modeling, Prompt Engineering, IBM Cloud, Google Cloud Platform, Artificial Intelligence, Artificial Neural Networks, Deep Learning, Natural Language Processing, Application Development

Status: New

Status: Free Trial

University of Maryland, College Park

Foundations of Digital Marketing

Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Return On Investment, A/B Testing, Advertising, Marketing Automation, Marketing Strategies

Coursera Instructor Network

Leveraging AI for Enhanced Content Creation

Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Content Marketing, Web Content, Data Ethics, Artificial Intelligence, Storytelling, Video Editing

Status: Free Trial

Google Cloud

Google Meet

Skills you'll gain: Google Workspace, Meeting Facilitation, Collaborative Software, Virtual Teams, Events and Conferences, Calendar Management, Presentations, Drive Engagement, Discussion Facilitation, Scheduling, Live Streaming, Data Sharing

Coursera Project Network

Excel for Beginners: Introduction to Spreadsheets

Skills you'll gain: Spreadsheet Software, Data Entry, Data Analysis Software

Status: Free Trial

Google Cloud

Introduction to Gemini for Google Workspace

Skills you'll gain: Google Workspace, Generative AI, Productivity Software, Workflow Management, Gmail, Operational Efficiency, Process Improvement, Google Docs, Google Sheets, Ethical Standards And Conduct, Presentations

Google Ads Courses

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