What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

Status: Free
Johns Hopkins University
Business Analytics with Excel: Elementary to Advanced
Skills you'll gain: Risk Modeling, Regression Analysis, Microsoft Excel, Business Analytics, Risk Analysis, Business Process, Business Modeling, Data Modeling, Resource Allocation, Statistical Analysis, Mathematical Modeling, Process Optimization, Financial Analysis, Spreadsheet Software, Predictive Analytics, Transportation Operations
4.8
Rating, 4.8 out of 5 stars
3.5K reviews
Intermediate · Course · 1 - 3 Months
University of Virginia
Product Analytics and AI
Skills you'll gain: Analytics, Business Analytics, Usability Testing, Product Management, Customer Insights, A/B Testing, Agile Methodology, User Experience, Data-Driven Decision-Making, Data Science, Product Testing, Big Data, Artificial Intelligence and Machine Learning (AI/ML)
4.7
Rating, 4.7 out of 5 stars
474 reviews
Beginner · Course · 1 - 4 Weeks
Status: [object Object]
IBM
IBM Data Analyst
Skills you'll gain: Data Storytelling, Dashboard, Data Visualization Software, Plotly, Data Presentation, Data Wrangling, Data Visualization, SQL, Generative AI, Interactive Data Visualization, Exploratory Data Analysis, Data Cleansing, Big Data, Jupyter, Matplotlib, Data Analysis, Statistical Analysis, Pandas (Python Package), Excel Formulas, Professional Networking
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
89K reviews
Beginner · Professional Certificate · 3 - 6 Months
Coursera Project Network
Digging Deeper into Audience Reports in Google Analytics
Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Customer Engagement, Customer Analysis, Performance Analysis, Customer Retention, User Research, Trend Analysis
4.6
Rating, 4.6 out of 5 stars
54 reviews
Intermediate · Guided Project · Less Than 2 Hours
SAS
Performing Network, Path, and Text Analyses in SAS Visual Analytics
Skills you'll gain: SAS (Software), Network Analysis, Text Mining, Spatial Analysis, Data Visualization, Geospatial Mapping, Data Manipulation, Data Analysis, Business Analysis, Statistical Programming, Natural Language Processing
4.7
Rating, 4.7 out of 5 stars
193 reviews
Intermediate · Course · 1 - 4 Weeks
SAS
SAS Visual Business Analytics
Skills you'll gain: SAS (Software), Network Analysis, Trend Analysis, Data Manipulation, Data Analysis, Forecasting, Data Quality, Text Mining, Ad Hoc Reporting, Spatial Data Analysis, Data Visualization Software, Spatial Analysis, Analytics, Time Series Analysis and Forecasting, Business Analytics, Data Visualization, Interactive Data Visualization, Data-Driven Decision-Making, Business Reporting, Exploratory Data Analysis
4.7
Rating, 4.7 out of 5 stars
1.1K reviews
Beginner · Professional Certificate · 3 - 6 Months
O.P. Jindal Global University
Digital Marketing Analytics
Skills you'll gain: Digital Marketing, Web Analytics, Search Engine Marketing, Google Analytics, Search Engine Optimization, Web Analytics and SEO, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Planning, Marketing Analytics, Social Media, Advertising Campaigns, Emerging Technologies, Key Performance Indicators (KPIs)
4.4
Rating, 4.4 out of 5 stars
8 reviews
Beginner · Course · 1 - 3 Months
SAS
Data Analysis and Reporting in SAS Visual Analytics
Skills you'll gain: Trend Analysis, Data Manipulation, Data Analysis, SAS (Software), Exploratory Data Analysis, Analytics, Interactive Data Visualization, Time Series Analysis and Forecasting, Data Visualization Software, Data Storytelling, Business Reporting, Graphing, Statistical Programming
4.8
Rating, 4.8 out of 5 stars
355 reviews
Mixed · Course · 1 - 4 Weeks
University of California, Davis
Introduction to Web Development
Skills you'll gain: Version Control, Hypertext Markup Language (HTML), GitHub, Git (Version Control System), HTML and CSS, Cascading Style Sheets (CSS), Web Design and Development, Web Development, Web Design, Web Content, Front-End Web Development, Web Servers, Image Analysis, Semantic Web, Performance Tuning, Cloud Hosting
4.7
Rating, 4.7 out of 5 stars
3.7K reviews
Beginner · Course · 1 - 4 Weeks
Tableau Learning Partner
Introduction to Business Analytics
Skills you'll gain: Tableau Software, Business Analysis, Business Process, Analytics, Business Analytics, Business Intelligence, Data Analysis, Data-Driven Decision-Making, Data Visualization Software, Project Management, Descriptive Analytics, Predictive Analytics
4.7
Rating, 4.7 out of 5 stars
376 reviews
Beginner · Course · 1 - 4 Weeks
Meta
Introduction to Data Analytics
Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Data Validation, Exploratory Data Analysis, Data Quality, Data Manipulation, Generative AI, Data Collection
4.8
Rating, 4.8 out of 5 stars
741 reviews
Beginner · Course · 1 - 3 Months
Meta
Marketing Analytics with Meta
Skills you'll gain: A/B Testing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Marketing, Marketing Effectiveness, Advertising, Marketing Strategies, Facebook, Data-Driven Decision-Making, Data Analysis, Brand Awareness, Performance Metric, Key Performance Indicators (KPIs), Target Audience
4.8
Rating, 4.8 out of 5 stars
217 reviews
Beginner · Course · 1 - 3 Months