• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • A B Testing

    A/B Testing Courses Online

    Learn A/B testing to optimize web performance and marketing strategies. Understand statistical methods for experiment analysis.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the A/B Testing Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      DevOps, Cloud, and Agile Foundations

      Skills you'll gain: Agile Software Development, Cloud Computing Architecture, Cloud Services, Agile Methodology, DevOps, Kanban Principles, Cloud Security, Cloud Technologies, Cloud Infrastructure, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Computing, Agile Project Management, Cloud-Native Computing, User Story, Sprint Retrospectives, CI/CD, Test Driven Development (TDD), Scrum (Software Development)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Customer Support

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Standard Operating Procedure, Customer Support, OpenAI, Customer Service, Customer experience improvement, Technical Support and Services, Procedure Development, Data Ethics, Large Language Modeling, Artificial Intelligence, Program Development, Customer Insights, User Feedback, Business Ethics, Language Interpretation, Translation, and Studies, Automation, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.8K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Project Managers

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, OpenAI, Project Management, Workflow Management, Project Management Life Cycle, Large Language Modeling, Team Building, Project Planning, Microsoft Copilot, Artificial Intelligence, Program Development, Project Documentation, Risk Management, Business Ethics, Content Creation, Image Analysis, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.9K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Program Managers

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Program Management, Generative AI Agents, Risk Management, OpenAI, Project Management Institute (PMI) Methodology, Strategic Decision-Making, Business Risk Management, Project Management Life Cycle, Stakeholder Management, Project Management, Organizational Strategy, Large Language Modeling, Business Ethics, Stakeholder Communications, Artificial Intelligence, Program Development, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.8K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Front-End Developer

      Skills you'll gain: Bootstrap (Front-End Framework), HTML and CSS, Software Development Life Cycle, User Centered Design, Cloud-Native Computing, React Redux, Software Architecture, Development Environment, NoSQL, Git (Version Control System), GitHub, Webpack, Application Development, MongoDB, React.js, Agile Methodology, Front-End Web Development, JavaScript Frameworks, Browser Compatibility, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, Generative AI, Digital Advertising, ChatGPT, Email Marketing, OpenAI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Search Engine Optimization, Large Language Modeling, Artificial Intelligence, Copywriting, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.8K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Business Intelligence (BI) Analysts

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Interactive Data Visualization, Business Intelligence, Data Presentation, Infographics, OpenAI, Dashboard, Data Storytelling, Large Language Modeling, Artificial Intelligence, Program Development, SQL, Data Analysis, Content Creation, Business Ethics, Image Analysis, Virtual Environment, Natural Language Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.8K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      I

      IBM

      Generative AI for Product Owners

      Skills you'll gain:

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.8K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM IT Support

      Skills you'll gain: Software Development Life Cycle, Computing Platforms, Cloud Computing Architecture, Technical Support, Technical Support and Services, Cloud Services, Peripheral Devices, Cybersecurity, Hardware Troubleshooting, IT Service Management, Cloud Security, Cloud Technologies, Cloud Infrastructure, Network Troubleshooting, Encryption, Data Storage, Professional Networking, Information Technology, Cloud Computing, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Profile and Network on LinkedIn

      Skills you'll gain: LinkedIn, Professional Networking, Professional Development, General Networking, Professionalism

      4.6
      Rating, 4.6 out of 5 stars
      ·
      853 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Data Structures and Algorithms

      Skills you'll gain: Data Structures, Graph Theory, Algorithms, Network Routing, Program Development, Debugging, Network Model, Bioinformatics, Operations Research, Data Storage, Development Testing, Test Engineering, Software Testing, Theoretical Computer Science, Computational Thinking, Network Analysis, Test Case, Programming Principles, Computer Programming, Epidemiology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17K reviews

      Intermediate · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      COVID-19 Contact Tracing

      Skills you'll gain: Interviewing Skills, Rapport Building, Interpersonal Communications, Epidemiology, Healthcare Ethics, Infectious Diseases, Investigation, Public Health, Health Technology, Community Health, Medical Privacy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      95K reviews

      Beginner · Course · 1 - 3 Months

    A/B Testing learners also search

    ETL Testing
    Pen Testing
    Usability Testing
    Advanced Pen Testing
    Performance Management
    Systems Engineering
    Computing
    Parallel Programming
    1…141516…834

    In summary, here are 10 of our most popular a/b testing courses

    • DevOps, Cloud, and Agile Foundations: IBM
    • Generative AI for Customer Support: IBM
    • Generative AI for Project Managers: IBM
    • Generative AI for Program Managers: IBM
    • IBM Front-End Developer: IBM
    • Generative AI for Digital Marketing: IBM
    • Generative AI for Business Intelligence (BI) Analysts: IBM
    • Generative AI for Product Owners: IBM
    • IBM IT Support: IBM
    • Create a Profile and Network on LinkedIn: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about A B Testing

    A/B testing, also known as split testing, is a method used to compare two versions of a webpage, app, or marketing campaign to determine which one performs better. It involves dividing the audience into two groups and showing each group a different variant (A or B) to analyze user behavior, engagement, and conversion rates. By measuring the impact of changes between the two versions, businesses can make data-driven decisions to optimize their strategies and achieve better outcomes.‎

    To excel in A/B testing, it's beneficial to have a combination of technical and analytical skills. Some key skills to focus on include:

    • Statistical analysis: Understanding statistical concepts and hypothesis testing is essential for drawing meaningful conclusions from A/B test results.
    • Experimental design: Knowledge of experimental design principles helps in designing valid and reliable A/B tests.
    • Data analysis: Proficiency in data analysis using tools like Excel, Python, or R enables you to analyze and interpret test data accurately.
    • Web analytics: Familiarity with web analytics platforms such as Google Analytics allows you to track user behavior and measure key metrics.
    • Critical thinking: The ability to think critically and draw actionable insights from test results is crucial in making informed decisions.
    • Communication skills: Effectively communicating test results and recommendations to stakeholders is important for driving organizational change.‎

    A/B testing skills are valuable in several job roles across industries, including:

    • Conversion Rate Optimization (CRO) Specialist
    • Data Analyst
    • Digital Marketing Analyst
    • UX/UI Designer
    • Product Manager
    • E-commerce Manager
    • Marketing Strategist
    • Growth Hacker
    • Web Analyst
    • Optimization Consultant These roles involve leveraging A/B testing techniques to improve user experiences, optimize marketing campaigns, and drive business growth.‎
    • Analytical mindset: A strong analytical approach and attention to detail are essential for designing effective tests and interpreting results accurately.
    • Curiosity and creativity: A/B testing requires constantly generating hypotheses, exploring different ideas, and seeking innovative solutions.
    • Problem-solving skills: Being able to identify pain points, formulate hypotheses, and find data-driven solutions is crucial in A/B testing.
    • Comfort with data: A comfort level with data analysis and statistical concepts is beneficial for drawing insights and making informed decisions.
    • Collaboration skills: A/B testing often involves working with cross-functional teams, requiring effective communication and collaboration.‎

    Several topics are related to A/B testing that can further enhance your skills and knowledge. Some of these topics include:

    • Experimental design and statistical analysis
    • Multivariate testing
    • User experience (UX) design principles
    • Web analytics and data visualization
    • Customer behavior analysis
    • Conversion rate optimization (CRO) strategies
    • Digital marketing and advertising principles
    • Machine learning and predictive analytics
    • Data-driven decision-making
    • Ethical considerations in A/B testing‎

    Online A/B Testing courses offer a convenient and flexible way to enhance your knowledge or learn new A/B Testing skills. Choose from a wide range of A/B Testing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in A/B Testing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok