What are the best Google Ads courses on Coursera?

Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate . These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.

Can I learn Google Ads for free on Coursera?

Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in a Google Ads course?

You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.

Do I need marketing experience to start learning Google Ads?

No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.

Can Coursera’s Google Ads courses help me get a job in digital marketing?

Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing , PPC (pay-per-click) advertising , or freelance consulting . Earning a certificate can also help you stand out to employers or clients.

Top Google Ads Courses - Learn Google Ads Online

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Find the Best Google Ads Course for Your Goals

Google Cloud
Exploring the Lineage of Data with Cloud Data Fusion
Skills you'll gain: Google Cloud Platform, Data Pipelines, Data Migration, Data Lakes, Data Integration, Data Transformation, Exploratory Data Analysis
Advanced · Project · Less Than 2 Hours
Google Cloud
Data Loss Prevention: Qwik Start - JSON
Skills you'll gain: Data Loss Prevention, Personally Identifiable Information, Information Privacy, Data Security, Cloud API, Google Cloud Platform, Data Cleansing, Unstructured Data
Beginner · Project · Less Than 2 Hours
Google Cloud
Exploring NCAA Data with BigQuery
Skills you'll gain: Big Data, Google Cloud Platform, Analytics, Data Analysis, SQL, Query Languages
Beginner · Project · Less Than 2 Hours
Coursera Project Network
How to find audience interests with Meta Business Suite
Skills you'll gain: Facebook, Target Audience, Customer Insights, Online Advertising, Advertising Campaigns, Digital Advertising, Advertising, Market Opportunities, Business Metrics, Content Performance Analysis, Data Import/Export
Beginner · Guided Project · Less Than 2 Hours
Status: New
Google Cloud
Develop GenAI Apps with Gemini and Google Maps
Skills you'll gain: Scripting, Google Cloud Platform, Cloud API, Geographic Information Systems, Generative AI Agents, API Design, Prompt Engineering, Development Environment, Test Case, Software Installation
Intermediate · Project · Less Than 2 Hours
Google Cloud
SAP Landing Zone: Plan and Deploy the SAP Network
Skills you'll gain: Google Cloud Platform, Firewall, SAP Applications, Cloud Infrastructure, Network Infrastructure, Virtual Private Networks (VPN), Network Planning And Design
Beginner · Project · Less Than 2 Hours
Google Cloud
Getting Started with Liquid to Customize the Looker User Experience
Skills you'll gain: Systems Integration
Intermediate · Project · Less Than 2 Hours
Status: Free
Coursera Project Network
استخدام جداول بيانات جوجل لإنشاء بيان مالي
Skills you'll gain: Balance Sheet, Profit and Loss (P&L) Management, Google Sheets, Dashboard, Spreadsheet Software, Financial Statements, Accounting and Finance Software, Bookkeeping, Financial Reporting, Data Entry
Beginner · Guided Project · Less Than 2 Hours
Google Cloud
Datastore: Qwik Start
Skills you'll gain: Google Cloud Platform, Data Store, Cloud Storage, Data Storage, Data Access
Beginner · Project · Less Than 2 Hours
Google Cloud
Configuring Private Google Access and Cloud NAT
Skills you'll gain: Virtual Private Networks (VPN), Google Cloud Platform, Firewall, Remote Access Systems, Network Administration, System Configuration, Virtual Machines, Network Infrastructure
Intermediate · Project · Less Than 2 Hours
Status: Free Trial
Google Cloud
Gmail 日本語版
Skills you'll gain: Gmail, Google Workspace, Email Security, Productivity Software, Business Correspondence, Organizational Skills, Writing, Cloud Storage
Beginner · Course · 1 - 3 Months
Google Cloud
Analyzing Billing Data with BigQuery
Skills you'll gain: Big Data, Data Import/Export, Data Analysis, Analytics, Google Cloud Platform, Query Languages
Beginner · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular google ads courses

Exploring the Lineage of Data with Cloud Data Fusion: Google Cloud
Data Loss Prevention: Qwik Start - JSON: Google Cloud
Exploring NCAA Data with BigQuery: Google Cloud
How to find audience interests with Meta Business Suite: Coursera Project Network
Develop GenAI Apps with Gemini and Google Maps: Google Cloud
SAP Landing Zone: Plan and Deploy the SAP Network: Google Cloud
Getting Started with Liquid to Customize the Looker User Experience: Google Cloud
استخدام جداول بيانات جوجل لإنشاء بيان مالي: Coursera Project Network
Datastore: Qwik Start: Google Cloud
Configuring Private Google Access and Cloud NAT: Google Cloud

Google Ads Courses