• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Google Ads

    Google Ads Courses

    Google Ads courses can help you learn how to create, manage, and optimize paid search campaigns to drive traffic and reach customers through Google’s advertising platform.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Google Ads Course for Your Goals

    • Status: Free Trial
      Free Trial
      G

      Google

      Introduction to Git and GitHub

      Skills you'll gain: Git (Version Control System), GitHub, Version Control, Continuous Integration, Software Versioning, Software Development Tools, Code Review, Software Engineering Tools, Issue Tracking, Command-Line Interface, Debugging

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Excel Basics for Data Analysis

      Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Analysis, Data Import/Export, Spreadsheet Software, Data Wrangling, Data Quality, Pivot Tables And Charts, Google Sheets, Data Manipulation, Data Visualization Software, Information Privacy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Vertex AI Search for Retail

      Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Serverless Computing, Real Time Data, Dashboard, Cloud Infrastructure, Identity and Access Management, Big Data, Data Visualization Software, Data Integration, Cloud Security, Performance Tuning, Applied Machine Learning, Data Security, MLOps (Machine Learning Operations), CI/CD, Data Processing, Data Warehousing, Artificial Intelligence and Machine Learning (AI/ML)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Build Dynamic User Interfaces (UI) for Websites

      Skills you'll gain: Responsive Web Design, Information Architecture, User Experience Design, Web Design, Design Reviews, Usability Testing, Wireframing, User Research, User Centered Design, User Interface (UI) Design, Mockups, Prototyping, Figma (Design Software)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Unsupervised Learning, Recommenders, Reinforcement Learning

      Skills you'll gain: Unsupervised Learning, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Data Ethics, Machine Learning, Machine Learning Algorithms, Supervised Learning, Reinforcement Learning, Statistical Machine Learning, Artificial Neural Networks, Deep Learning, Anomaly Detection, Dimensionality Reduction, Algorithms, Collaborative Software

      4.9
      Rating, 4.9 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Design a User Experience for Social Good & Prepare for Jobs

      Skills you'll gain: User Experience Design, UI/UX Research, User Centered Design, Design Thinking, Professional Development, Usability, Interviewing Skills, Responsive Web Design, Web Applications, Mobile Development, Mockups, Prototyping, Generative AI

      4.9
      Rating, 4.9 out of 5 stars
      ·
      4.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Using Google Forms for Student Success

      Skills you'll gain: Education Software and Technology, Google Workspace, Learning Management Systems, Collaborative Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      236 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google

      Marketing digital e e-commerce do Google

      Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Media Planning, Content Creation, A/B Testing, Online Advertising, Copywriting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      311 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, Spreadsheet Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Budget with Google Sheets

      Skills you'll gain: Budgeting, Data Visualization, Google Sheets, Spreadsheet Software, Presentations, Data Sharing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      296 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Analyzing and Visualizing Data the Google Way

      Skills you'll gain: Google Sheets, Data Visualization Software, Spreadsheet Software, Big Data, Data Storytelling, Data Presentation, Data Analysis, Statistical Reporting, Google Cloud Platform, Data Integration, Data Manipulation

      4
      Rating, 4 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Ciberseguridad de Google

      Skills you'll gain: Vulnerability Management, Threat Modeling, Incident Response, Intrusion Detection and Prevention, Business Risk Management, Network Security, Operating Systems, Threat Detection, Risk Management, Security Information and Event Management (SIEM), Computer Security Incident Management, Security Awareness, Event Monitoring, Network Architecture, Security Controls, Cyber Risk, Linux, TCP/IP, Cybersecurity, Debugging

      4.9
      Rating, 4.9 out of 5 stars
      ·
      6.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Searches related to google ads

    google ads search certification preparation
    google ads for beginners
    google ads for beginners: master essentials & fundamentals
    create a google ads search campaign
    introducción al marketing con google ads
    1…111213…115

    In summary, here are 10 of our most popular google ads courses

    • Introduction to Git and GitHub: Google
    • Excel Basics for Data Analysis: IBM
    • Vertex AI Search for Retail: Google Cloud
    • Build Dynamic User Interfaces (UI) for Websites: Google
    • Unsupervised Learning, Recommenders, Reinforcement Learning: DeepLearning.AI
    • Design a User Experience for Social Good & Prepare for Jobs: Google
    • Using Google Forms for Student Success: Coursera Project Network
    • Marketing digital e e-commerce do Google: Google
    • Meta Marketing Analytics: Meta
    • Create a Budget with Google Sheets: Coursera Project Network

    Why Learn Google Ads?

    Google Ads is a powerful platform for reaching potential customers through paid search, display, video, and shopping ads. It plays a key role in digital marketing strategies by helping businesses increase visibility and measure performance. Learning Google Ads can help you build targeted campaigns, manage budgets, and improve ROI across online channels.

    Frequently Asked Questions about Google Ads

    Top options include Foundations of Digital Marketing and E-commerce and Attract and Engage Customers Online with Google Ads, both part of the Google Digital Marketing & E-commerce Professional Certificate. These courses teach how to create, launch, and optimize ad campaigns across Google Search, Display, and YouTube.‎

    Yes. Many courses offer a free audit option, allowing learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You’ll learn how to set up Google Ads accounts, conduct keyword research, write ad copy, manage bidding strategies, and measure performance with tools like Google Analytics. Some courses also cover campaign optimization and A/B testing to improve ROI.‎

    No prior experience is needed. Many beginner-friendly courses walk you through the Google Ads interface and campaign setup step by step. More advanced content is also available for learners looking to refine their digital advertising strategy.‎

    Yes. Google Ads skills are in high demand across industries. Learning how to manage ad campaigns through Coursera can prepare you for roles in digital marketing, PPC (pay-per-click) advertising, or freelance consulting. Earning a certificate can also help you stand out to employers or clients.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok